About
Dr. Arnold Japutra is an Associate Professor of Marketing at Southampton Business School, University of Southampton. His research focuses on brand management, consumer behaviour, relationship marketing, and the adoption of emerging technologies such as AI, AR/VR, and robotics. Recognized among the Top 2% of Global Scientists, he has published in leading journals including the Journal of Business Research, European Journal of Marketing, International Marketing Review, Journal of International Management, Journal of Travel Research and Tourism Management. Dr. Japutra has held academic roles at the University of Western Australia and Universitas Indonesia, and has extensive experience in teaching, corporate training, and consulting for global organizations.
Research
Research groups
Research interests
- Consumer-brand relationships
- Consumer negative behaviours
- Dark-side of brands
- Human-Robot interactions
- Adoption of new technologies (e.g., AI, AR, VR)
Current research
Arnold's research sits at the intersection of branding, consumer psychology, and emerging technologies. His work in brand management focuses on how consumer–brand relationship factors—like brand attachment—drive both positive behaviors and, intriguingly, negative ones such as impulsive buying, compulsive consumption, and even trash-talking. He also investigates how psychological traits, including emotions and mindsets, shape consumer decision-making. More recently, Arnold has been exploring the dynamic interactions between humans and technology, with a focus on innovations like robots, artificial intelligence (AI), augmented reality (AR), and virtual reality (VR).
Publications
Biography
Arnold Japutra is Associate Professor in Marketing at Southampton Business School, University of Southampton. His research interests include brand management, relationship marketing, consumer psychology, and consumer behaviour. He is one of the prominent scholars in branding (e.g., brand attachment, brand loyalty, brand equity), technology adoption and consumer behaviour (e.g., impulsive and compulsive buying) and is included in the Top 2% Global Scientists. Recently, he extended his research interests to knowledge transfer, digital transformation (human-robot interactions), digital innovation, and the adoption of new technologies (e.g., AI, AR, VR, Robots).
His work has been published in many journals such as the Journal of Business Research, European Journal of Marketing, International Marketing Review, Journal of International Management, Journal of Brand Management, Journal of Product and Brand Management, Journal of Retailing and Consumer Services, International Journal of Advertising, Tourism Management, Journal of Travel Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Tourism Management Perspectives, among others.
Previously, Arnold held positions at University of Western Australia and Universitas Indonesia. He has also been delivering teaching, corporate training and consulting for various global organizations.
Prizes
- Best paper at Journal of Hospitality and Tourism Management (2019)
- Business School Mid-Career Research Award, University of Western Australia (2023)
- Best Researcher Award, Faculty of Economics and Business, Universitas Indonesia (2023)
- Best Researcher Award, Faculty of Economics and Business, Universitas Indonesia (2022)
- Best Researcher Award, Faculty of Economics, Tarumanagara University (2016)
- Top Publication Award, Tarumanagara University (2016)
- Stanford 2% Global Scientist Citation Rankings (2023)
- Stanford 2% Global Scientist Citation Rankings (2024)