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The University of Southampton
Winchester School of Art
Phone:
(023) 8059 6922
Email:
E.Bazaki@soton.ac.uk

Dr Eirini Bazaki BSc (Hons), MSc, MSc (Res), PhD, FHEA

Senior Teaching Fellow in Fashion Management Marketing, MA Coordinator of MA Fashion Marketing and Branding/ MA Fashion Management/ MA Luxury Brand Management

Dr Eirini Bazaki's photo

Eirini is Senior Teaching Fellow in Fashion Management Marketing, MA Coordinator of MA Luxury Brand Management/MA Fashion Management/MA Fashion Marketing and Branding and PG Optional Modules Leader at Winchester School of Art, University of Southampton.

Eirini is a Fellow of the Higher Education Academy UK and holds a PhD in Marketing from the Adam Smith Business School, University of Glasgow. Eirini has extensive experience in teaching, conducting research, managing courses and for the past three has been the subject leader of MA Fashion Marketing and Branding 2 at Winchester School of Art.

Eirini also holds an MSc Degree in Management Research from the Adam Smith Business School, University of Glasgow, an MSc Degree in Marketing Management from Aston Business School, Aston University and a BSc (Hons) in Sociology from the department of Social Sciences, Panteion University.

Eirini’s research interests lie in the areas of branding, brand extensions and relationship marketing. Eirini is an active member of the EIASM network (European Institute for Advanced Studies in Management). Her research work is under review in international journals and has previously been presented at the European Academy of Marketing Conference, the Global Brand Management Conference, the Thought Leaders in Brand Management Conference, and the Athens Institute for Education and Research. 

Research interests

Eirini is interested in the factors that affect brand extensions success across sectors and is currently supervising a PhD entitled “Luxury Brand Extension Success in Services Economy – a cross cultural comparative study between China and Europe”.

Eirini welcomes PhD enquiries from students interested in the área of branding.

Research group

Winchester Luxury Research Group

Eirini is the MA Coordinator of MA Luxury Brand Management/MA Fashion Management/MA Fashion Marketing and Branding. Eirini contributes to the development and running of the University and represents the MA programmes at various committees in the School and Internationally.

Eirini is also the PG Optional Modules Leader and ensures the smooth running of the following optional modules in the School:

  • Visual Culture
  • Digital Cultures
  • Sustainability
  • Entrepreneurship
  • Global Marketing
  • Experimental Publishing
  • Creative Thinking and Problem Solving
  • Exploring the Visual Language of Display
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Conferences

Eirini contributes to teaching of the following subjects at an MA Level:

  • Fashion Marketing and Branding 1
  • Professional and Academic Skills 1
  • Fashion Marketing and Branding 2 - Module Leader
  • Professional and Academic Skills 2
  • Final Project Supervision
Dr Eirini Bazaki
Winchester School of Art, University of Southampton, Park Avenue, Winchester, Hampshire. SO23 8DL United Kingdom

Room Number: 63A/T3017

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