The aim of this module is to give you a practical grounding in the skills necessary to present a clear and concise business report.
Aims and Objectives
Learning Outcomes
Syllabus
The topics covered in this module will include:
• Introduction to key topics on competitiveness and strategy: sources of competitive advantage; resources and capabilities, isolating mechanisms
• Competitive advantage and strategy in a global context
• Growth process: stages and types of growth, vertical integration, diversification, and internationalisation; developing and adapting business models; strategy at different stages of the life-cycle
• International expansion strategies: exporting, licensing, joint ventures, franchising, mergers and acquisitions, wholly owned subsidiary, offshoring and outsourcing, and exit strategies
• Growth barriers and challenges: global context of culture and regulation
Learning and Teaching
Teaching and learning methods
Lectures, interactive case studies, problem-solving activities, directed reading, and private/guided study.
Learning activities include:
• Introductory lectures
• An individual assignment
• Group work including a group presentation
• Case study/problem solving activities
• In class debate and discussion
• Private study
• Use of video and online materials
Class activities, such as problem solving activities, discussions and use of case studies will provide opportunities for you to gain feedback from your lecturer and/or peers about their level of understanding and knowledge prior to any formal summative assessment. Feedback on the coursework will normally be provided through a written report for each individual/group within four weeks of the submission date.