Module overview
Aims and Objectives
Learning Outcomes
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- analyse and interpret different approaches to the creation of digital business models;
- converse with key stakeholders about issues relevant to the development of new digital ventures;
- evaluate, analyse, understand and interpret the activities involved in digital business venturing.
- understand opportunity recognition, development and evaluation of digital business ventures in a variety of contexts;
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- contribute successfully to a peer work group;
- synthesise, analyse, interpret and evaluate information from a range of sources.
- identify own personal attributes applicable to entrepreneurial situations in digital contexts;
- self-manage the development of learning and study skills, both individually and as part of a collaborative learning group;
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- the skills and resources required for digital entrepreneurship;
- the rise and development of the concept of digital entrepreneurship;
- the criteria for the development of a successful digital business plan and business plan presentation.
- the development of unique digital business models;
Syllabus
Learning and Teaching
Teaching and learning methods
Type | Hours |
---|---|
Teaching | 24 |
Independent Study | 126 |
Total study time | 150 |
Resources & Reading list
Journal Articles
Journal of Business Venturing. Journal of Business Venturing.
Journal of Small Business Management. Journal of Small Business Management.
Small Business Economics. Small Business Economics.
R&D management. R&D management.
Academy of Management. Academy of Management.
British Journal of Management. British Journal of Management.
Journal of Economic Geography. Journal of Economic Geography.
Research Policy. Research Policy.
Entrepreneurship: Theory and Practice. Entrepreneurship: Theory and Practice.
Journal of Management Studies. Journal of Management Studies.
Organisation Science. Organisation Science.
Textbooks
Ng, I. (2014). Creating New Markets in the Digital Economy: Value and Worth. Cambridge: Cambridge University Press.
Barringer, B.R. and Ireland, R.D. (2010). Entrepreneurship: Successfully Launching New Ventures. London: Pearson.
Malecki, E. and Moriset. (2007). The Digital Economy: Business Organization, Production Processes and Regional Developments. London: Taylor & Francis.
Bridge, S., O’Neill, K. and Cromie, S. (2003). Understanding Enterprise, Entrepreneurship and Small Business. London: Palgrave Macmillan.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
In-class activities
- Assessment Type: Formative
- Feedback: Formative assessment and feedback will arise from class activities such as problem solving activities, discussions, use of case studies and in-class quizzes.
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Group presentation | 20% |
Report | 80% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Report | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Report | 100% |
Repeat Information
Repeat type: Internal & External