Final Major Project (Luxury Brand Management)

Learning Outcomes

Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

• evaluate and construct a critical understanding of the idea of luxury through the effective use of luxury data and qualitative business sources
• formulate complex ideas and strategic recommendations of luxury business and marketing through a critical exploration of the luxury sector

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• how to question current ideas and debates and contexts related to luxury brand management to construct new insights
• the inclusive, ethical and sustainability responsibilities for future developments related to luxury brand management.

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• create a project that demonstrates creative problem-solving and effective communication techniques
• critically reflect on inclusive, ethical and sustainable professional development opportunities

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• advance critical awareness of inclusive, ethical and sustainable practices related to luxury brand management.
• synthesise and create through data, information, methods and techniques a project that creates original outputs

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Supervision sessions

• Assessment Type: Formative
• Feedback: Verbal and written feedback will be provided appropriately throughout the process
• Final Assessment: No
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.