Module overview
Human Centred Design (HCD) is a design process and philosophy that prioritises the needs, desires, and limitations of the people who will be using a product or service, and it is a mindset that prioritises people and their experiences. It emphasises understanding the user's context, involving them throughout the design process, and iteratively refining solutions based on user feedback. This approach aims to create usable, useful, and desirable solutions that effectively address real human needs. The core principles of HCD are empathy, user involvement, an iterative design approach, a holistic perspective of the context of use, and a systematic approach to the problem.
This module will develop the following key HCD characteristics in students: understanding users, defining problems – scope and root causes, generating ideas, low fidelity prototyping, evaluation and iteration. These in turn with help to provide the following benefits in the designs produced using an HCD process: increased usability and understandability, improved user satisfaction, reduced development times and costs, increased innovation, and better outcomes that are effective and impactful solutions that address real human needs.
This module is designed for MSc Human Factors & Ergonomics (and other MSc) students to supplement their technical modules, to develop their design process and abilities, and to give experience of undertaking a creative design project. Through a broad range of lectures, seminars and workshops delivered by academics, researchers and designers, students will be exposed to and learn techniques to initiate, plan, lead and manage design projects. The module will offer a structured approach that will cover the interdisciplinary aspects of human centred design, including the development of viable design solutions within the wider international socioeconomic context. Students will also acquire essential design skills for the whole design process from problem framing through to ideation, concept selection and design development, and technical communication using a variety of methods and media.