Entrepreneurial Marketing

Learning Outcomes

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• identify, justify and use appropriate entrepreneurial approaches to formulate effective marketing strategies for new and growing small and medium-sized enterprises (SMEs) and larger entrepreneurial firms;
• communicate the ideas, knowledge and arguments in an effective manner.

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• the concepts and theories relevant to entrepreneurial approaches.
• the nature and the relationship between marketing and entrepreneurship;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• identify and articulate critical sources and drivers of customer value in organisations.
• critically evaluate appropriate sources of entrepreneurial marketing opportunity in the marketplace;
• critically evaluate entrepreneurial response to market changes and delivering cost effective, innovative marketing solutions, both individually and within an entrepreneurial team;

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Class participation

• Assessment Type: Formative
• Feedback:
• Final Assessment: No
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.