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Implementing Digital Transformation to Utilise AI

When you'll study it
Semester 1
CATS points
15
ECTS points
7.5
Level
Level 5
Module lead
Alex Zarifis
Academic year
2026-27

Module overview

This module is designed to explore the relationship between strategic management, digital transformation and the integration of Artificial Intelligence (AI) within business processes but also during strategizing. This course aims to equip students with a comprehensive understanding of how AI can be leveraged to enhance strategic decision-making, thereby fostering competitive advantage and operational effectiveness in today's dynamic business environments. The curriculum delves into digital transformation, strategic frameworks and analytical tools essential for evaluating industry dynamics and competitive landscapes, emphasizing the development of AI-driven strategies.