Module overview
This module provides a comprehensive exploration of ethical considerations within the luxury industry. Students will gain an understanding of the importance of ethics in maintaining brand integrity and consumer trust. The module covers various aspects of ethical luxury, including sustainable practices, fair trade, labour rights, animal welfare and ethical marketing.
Through case studies, practical applications, and industry insights, students will learn to navigate ethical dilemmas and develop strategies to promote ethical practices within luxury brands. By the end of the module, students will be equipped with the knowledge and skills to implement and communicate ethical practices, ensuring the long-term success and sustainability of luxury brands.
Aims and Objectives
Learning Outcomes
Disciplinary Specific Learning Outcomes
Having successfully completed this module you will be able to:
- demonstrate both knowledge and application of EDI strategies appropriate for luxury business
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- how diverse and equitable perspectives, relating but not limited to race, ethnicity, age, disability, gender, class, faith and sexual orientation innovate and enhance civic society and social engagement.
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- test concepts, strategies and experiments to investigate, and problem solve through effectively interacting with others and knowledge exchange.
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- reflect and engage with critical feedback to enhance your work for an audience
Syllabus
How diverse and equitable perspectives, relating but not limited to race, ethnicity, age, disability, gender, class, faith and sexual orientation innovate and enhance civic society and social engagement.
Module Outline
Introduction to Luxury Ethics
Definition and Importance
•Understanding ethics in the context of luxury
•The role of ethics in maintaining brand integrity
Historical Perspective
•Evolution of ethical considerations in the luxury industry
•Key ethical milestones and controversies
Ethical Consumer Behavior
Consumer Expectations
•Shifts in consumer attitudes towards ethical practices
•The impact of ethical behavior on brand loyalty
Case Studies
•Examples of ethical and unethical practices in luxury brands
Sustainability in Luxury
Sustainable Practices
•Incorporating sustainability into luxury products and services
•The balance between luxury and environmental responsibility
Certifications and Standards
•Understanding global sustainability standards and certifications
Fair Trade and Labor Practices
Ethical Sourcing
•Ensuring fair trade and ethical sourcing of materials
•Addressing labor rights and working conditions in the supply chain
Transparency and Accountability
•The importance of transparency in luxury brand operations
Animal Welfare and Ethical Materials
•Ethical considerations in the use of animal products
•Alternatives to traditional luxury materials
Innovative Materials
•Exploring sustainable and ethical material innovations
Marketing and Communication of Ethics
Ethical Marketing
•Strategies for promoting ethical practices in luxury branding
•Communicating ethical values to consumers
Consumer Trust
•Building and maintaining consumer trust through ethical practices
Current Challenges
•Navigating ethical dilemmas in the luxury industry
•Addressing greenwashing and ethical misrepresentation
Future Trends
•Emerging trends in luxury ethics
•The future of ethical luxury in a global market
Learning and Teaching
Teaching and learning methods
In this module you will work with students in groups to research luxury ethics through case studies, practical applications, and industry insights, students will learn to navigate ethical dilemmas and develop strategies to promote ethical practices within luxury brands.
Teaching methods include:
•Lectures
•Seminars
•Project briefings
•Group tutorials
•Case study
•WSA luxury seminar series
Learning activities include:
•Lectures
•Seminars
•Group discussion
•Peer group learning
•Study Skills Hub
Type | Hours |
---|---|
Independent Study | 252 |
Teaching | 48 |
Total study time | 300 |
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Group project presentation
- Assessment Type: Formative
- Feedback:
- Final Assessment:
- Group Work: Yes
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Optional assessments | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Optional assessments | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Optional assessments | 100% |