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The University of Southampton

ARTD3066 Final Project (Fashion Marketing with Management)

Module Overview

This final module is devoted to the development and completion of an individually negotiated project drawing on knowledge and skills from all previous modules to realise a body of work directly aligned to progression to post graduate study or employability and careers. You can select projects based on either an issue, innovation, brand, consumer group, opportunity or idea for a new business or brand; the previous module ‘Critical issues’ in semester one helps define key areas of insight for further investigation in the FMP. The Final Major Project produces a body of written research-based analysis (5000 words) combined with the production of creative outcomes to visualise solutions. This might include for example a brand / fashion magazine, Ted-talk style presentation handed-in as a recording, mood boards, short film / video or podcast. Work from this module is featured at the annual Degree show Exhibition at WSA.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • theoretical concepts and subject knowledge that enables you to generate appropriate outcomes for the final project,
  • current thinking and developments in specialist areas of fashion marketing;
  • specialist knowledge in the production of your final project.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • demonstrate a range of techniques and behaviours including analysis and enquiry within fashion marketing;
  • critically review and analyse the academic literature relevant to your chosen topic;
  • demonstrate problem solving skills and decision making in relation to a self initiated brief;
  • engage in intellectual debate of fashion marketing, synthesise concepts and propose solutions.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • communicate your ideas, research and proposals in a professional manner appropriate to the chosen topic or assessment method;
  • demonstrate an enhanced level of project planning and time management;
  • present your work professionally with consideration of the target audience.
Subject Specific Practical Skills

Having successfully completed this module you will be able to:

  • develop integrative and practical approaches to your project, ensuring a critical appraisal of your research, drawing conclusions and producing creative recommendations / solutions / creative digital fashion content;
  • demonstrate practical skills in creative direction through the creative/practical outcomes presented.


• Independent research; • research methods and research design; • Digital Workshops for layout and creative application of ideas.

Learning and Teaching

Teaching and learning methods

Teaching methods include: • launch lecture presentation; • 1: 1 and Group Supervision; • digital workshops; • group Critiques. Learning activities include: • tutorials; • group discussion; • Study Skills Hub.

Supervised time in studio/workshop38
Preparation for scheduled sessions50
Wider reading or practice175
Project supervision12
Completion of assessment task160
Total study time450

Resources & Reading list

Blackboard (E:learning).

Adobe (Tutorials).


Academic Skills ( including AI).

Lynda (Software Tutorials).

Study Skills.



Creative Outcome


MethodPercentage contribution
Creative Outcome 30%
Illustrated report  (5000 words) 70%


MethodPercentage contribution
Illustrated report  (7000 words) 100%


MethodPercentage contribution
Creative Outcome 30%
Illustrated report  (5000 words) 70%


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Art Equipment and Materials: Drawing paper; painting materials; sketchbooks

REQUIRED Sketchbooks/Notebooks Implements for drawing / writing Credit for printing and photocopying USB Memory stick OPTIONAL Hard Drive Laptop Camera

Study Trips

Final major project work will incur cost in terms of the presentation of work for exhibition and display at the Winchester Degree Show. The production costs will vary depending on the students intended project outcomes. In the past the average cost to the student is between £75-150 per project.


Additional texts will vary for this module due to the diverse nature of project themes. Students may wish to purchase texts as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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