Global Media 2: Industries and Technologies

Learning Outcomes

Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

• critically evaluate and employ digital media platforms and tools with reference to media theories and concepts.
• demonstrate a theoretically informed understanding of global media contexts and developments;
• identify, contextualise and critically evaluate specific examples and case studies relevant to arts, culture and media;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• critically reflect on the strengths and limitations of your ideas through tutor and peer engagement.
• apply your understanding of media theories and practices to advance your ideas for a coherent media campaign/project;

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• communicate your ideas visually and in text;
• critically engage in constructive dialogue and debate relevant to global media management in solving problems creatively.

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• creative media projects/campaigns using relevant contextual sources;
• critical perspectives from media theory.

News, entertainment, and communication media are being transformed through the global development of digital media technologies. This presents challenges and opportunities for new developments underpinned by critical analysis that engage users and collaborators. Informed by contemporary academic and industry research, you will explore contemporary case studies.

Indicative areas for exploration can include:

• Advertising and promotional materials for media platforms and services
• Digital game cultures
• Film and screen industries
• News media organisations and practices
• Participatory cultures and everyday media making
• Political communications, activist narratives and public relations campaigns

You will undertake case study analysis of different approaches to management and strategic communications. Analysis of case studies combines academic literature and debates with industry insights, such as guest lectures from industry practitioners and a study trip. Through workshops you will generate, evaluate and develop your own project/campaign ideas.

Teaching and learning methods

Teaching methods can include:

• Lectures
• Seminars
• Workshops
• Tutorials
• Visiting lecturers

Learning activities can include:

• Reflection on verbal or written feedback: this may be verbal or written offered during seminars, tutorials, group activities
• Evaluation of feedback: this may take the form of reflective formative tasks
• Group and collaborative projects and tasks
• Study visits
• Independent research and investigation
• Online reference material research
• Peer group learning and peer assessment tasks
• Problem-solving activities
• Class discussion/critiques
• Student presentations

Resources & Reading list

Internet Resources

Global Media Management Social Media.

Global Media Management Social Media.

Global Media Management Library Guide.

Global Media Management Blackboard Site.

Global Media Management Social Media.

Journal Articles

Media, Culture & Society. Media, Culture & Society.

Television & New Media. Television & New Media.

International Journal of Cultural Policy.

International Journal of Cultural Policy. International Journal of Cultural Policy.

Arts and the Market. Arts and the Market.

International Journal on Media Management.

International Journal on Media Management. International Journal on Media Management.

Arts and the Market.

Television & New Media.

Transformative Works and Cultures.

Media Industries.

New Media & Society. New Media & Society.

Games & Culture. Games & Culture.

Media, Culture & Society.

Journal of Media Business Studies. Journal of Media Business Studies.

Games & Culture.

Social Media + Society. Social Media + Society.

New Media & Society.

Media Industries. Media Industries.

Social Media + Society.

Journal of Media Business Studies.

Textbooks

Kung. L. (2008). Strategic Management in the Media: Theory to Practice. London: SAGE.

Pickard, V. and Guobin Y. (2018). Media Activism in the Digital Age. London: Routledge.

Jones, J. and Salter, L. (2012). Digital Journalism. London: Sage.

Giaccardi,E. (2012). Heritage and Social Media: Understanding Heritage in a Participatory Culture. Abingdon: Routledge.

Frith, J. (2015). Smartphone as Locative Media. Cambridge: Polity.

Click, M.A. and Scott S (2017). The Routledge Companion to Media Fandom. London: Routledge.

Kolb, B.M. (2015). Marketing for Cultural Organisations. Abingdon: Routledge.

Duffy, B. E. (2017). (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work. New Haven: CT: Yale University Press.

Walz, S.P. and Deterding, S. (2015). The Gameful World: Approaches, Issues and Applications. Cambridge, Mass.: MIT Press.

O’Reilly, D. and Kerrigan, F. (2010). Marketing the Arts: A Fresh Approach. Abingdon: Routledge.

Deuze, M. (2011). Managing Media Work. London: SAGE.

Bennett, L., Chin, B. and Jones, B. (2015). Crowdfunding the Future: Media Industries, Ethics and Digital Society. Oxford: Peter Lang.

Freeman M. and Proctor, W., eds. (2018). Global Convergence Cultures: Transmedia Earth. London: Routledge.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Repeat Information

Repeat type: Internal & External