Module overview
Aims and Objectives
Learning Outcomes
Disciplinary Specific Learning Outcomes
Having successfully completed this module you will be able to:
- demonstrate a theoretically informed understanding of global media contexts and developments;
- critically evaluate and employ digital media platforms and tools with reference to media theories and concepts.
- identify, contextualise and critically evaluate specific examples and case studies relevant to arts, culture and media;
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- critical perspectives from media theory.
- creative media projects/campaigns using relevant contextual sources;
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- apply your understanding of media theories and practices to advance your ideas for a coherent media campaign/project;
- critically reflect on the strengths and limitations of your ideas through tutor and peer engagement.
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- communicate your ideas visually and in text;
- critically engage in constructive dialogue and debate relevant to global media management in solving problems creatively.
Syllabus
Learning and Teaching
Teaching and learning methods
Type | Hours |
---|---|
Independent Study | 174 |
Teaching | 26 |
Total study time | 200 |
Resources & Reading list
Internet Resources
Global Media Management Blackboard Site.
Global Media Management Social Media.
Global Media Management Library Guide.
Global Media Management Social Media.
Global Media Management Social Media.
Journal Articles
Television & New Media. Television & New Media.
Games & Culture.
Journal of Media Business Studies.
Media, Culture & Society. Media, Culture & Society.
International Journal on Media Management.
New Media & Society. New Media & Society.
International Journal of Cultural Policy.
Social Media + Society.
Transformative Works and Cultures.
New Media & Society.
Journal of Media Business Studies. Journal of Media Business Studies.
Arts and the Market.
Media Industries. Media Industries.
Games & Culture. Games & Culture.
International Journal of Cultural Policy. International Journal of Cultural Policy.
Arts and the Market. Arts and the Market.
Television & New Media.
Media, Culture & Society.
Media Industries.
Social Media + Society. Social Media + Society.
International Journal on Media Management. International Journal on Media Management.
Textbooks
Kolb, B.M. (2015). Marketing for Cultural Organisations. Abingdon: Routledge.
Freeman M. and Proctor, W., eds. (2018). Global Convergence Cultures: Transmedia Earth. London: Routledge.
Giaccardi,E. (2012). Heritage and Social Media: Understanding Heritage in a Participatory Culture. Abingdon: Routledge.
Frith, J. (2015). Smartphone as Locative Media. Cambridge: Polity.
Pickard, V. and Guobin Y. (2018). Media Activism in the Digital Age. London: Routledge.
Click, M.A. and Scott S (2017). The Routledge Companion to Media Fandom. London: Routledge.
Kung. L. (2008). Strategic Management in the Media: Theory to Practice. London: SAGE.
Jones, J. and Salter, L. (2012). Digital Journalism. London: Sage.
O’Reilly, D. and Kerrigan, F. (2010). Marketing the Arts: A Fresh Approach. Abingdon: Routledge.
Deuze, M. (2011). Managing Media Work. London: SAGE.
Duffy, B. E. (2017). (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work. New Haven: CT: Yale University Press.
Walz, S.P. and Deterding, S. (2015). The Gameful World: Approaches, Issues and Applications. Cambridge, Mass.: MIT Press.
Bennett, L., Chin, B. and Jones, B. (2015). Crowdfunding the Future: Media Industries, Ethics and Digital Society. Oxford: Peter Lang.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
In-class activities
- Assessment Type: Formative
- Feedback: Group Poster Presentation in seminars with verbal feedback. Verbal feedback through seminar discussions and tutorials.
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Group presentation | 40% |
Commentary | 60% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Group Presentation and Individual Commentary | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Commentary | 60% |
Digital presentation | 40% |
Repeat Information
Repeat type: Internal & External