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The University of Southampton

ARTD6141 Global Media 2: Industries and Technologies

Module Overview

At the heart of Global Media Management at Winchester School of Art is the critical and applied exploration of ways of communicating. The importance of carefully crafted media communications is clear across a wide range of aspects of society in different global contexts. In this module you will explore and evaluate global media management case studies, and design and develop your own project/campaign.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • creative media projects/campaigns using relevant contextual sources;
  • critical perspectives from media theory.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • apply your understanding of media theories and practices to advance your ideas for a coherent media campaign/project;
  • critically reflect on the strengths and limitations of your ideas through tutor and peer engagement.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • communicate your ideas visually and in text;
  • critically engage in constructive dialogue and debate relevant to global media management in solving problems creatively.
Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

  • demonstrate a theoretically informed understanding of global media contexts and developments;
  • identify, contextualise and critically evaluate specific examples and case studies relevant to arts, culture and media;
  • critically evaluate and employ digital media platforms and tools with reference to media theories and concepts.


News, entertainment, and communication media are being transformed through the global development of digital media technologies. This presents challenges and opportunities for new developments underpinned by critical analysis that engage users and collaborators. Informed by contemporary academic and industry research, you will explore contemporary case studies. Indicative areas for exploration can include: • Advertising and promotional materials for media platforms and services • Digital game cultures • Film and screen industries • News media organisations and practices • Participatory cultures and everyday media making • Political communications, activist narratives and public relations campaigns You will undertake case study analysis of different approaches to management and strategic communications. Analysis of case studies combines academic literature and debates with industry insights, such as guest lectures from industry practitioners and a study trip. Through workshops you will generate, evaluate and develop your own project/campaign ideas.

Learning and Teaching

Teaching and learning methods

Teaching methods can include: • Lectures • Seminars • Workshops • Tutorials • Visiting lecturers Learning activities can include: • Reflection on verbal or written feedback: this may be verbal or written offered during seminars, tutorials, group activities • Evaluation of feedback: this may take the form of reflective formative tasks • Group and collaborative projects and tasks • Study visits • Independent research and investigation • Online reference material research • Peer group learning and peer assessment tasks • Problem-solving activities • Class discussion/critiques • Student presentations

Independent Study174
Total study time200

Resources & Reading list

Freeman M. and Proctor, W., eds. (2018). Global Convergence Cultures: Transmedia Earth. 

International Journal on Media Management.  International Journal on Media Management. .

International Journal on Media Management. 

Media Industries. 

Bennett, L., Chin, B. and Jones, B. (2015). Crowdfunding the Future: Media Industries, Ethics and Digital Society. 

Global Media Management Social Media.

Transformative Works and Cultures. 

Global Media Management Library Guide.

Social Media + Society. Social Media + Society. .

Journal of Media Business Studies. Journal of Media Business Studies. .

Kolb, B.M. (2015). Marketing for Cultural Organisations. 

Media, Culture & Society. 

Social Media + Society. 

Jones, J. and Salter, L. (2012). Digital Journalism. 

Games & Culture. 

Global Media Management Social Media.

Global Media Management Blackboard Site.

Walz, S.P. and Deterding, S. (2015). The Gameful World: Approaches, Issues and Applications. 

Television & New Media. 

International Journal of Cultural Policy.  International Journal of Cultural Policy. .

Television & New Media. Television & New Media. .

Arts and the Market. Arts and the Market. .

New Media & Society. 

Click, M.A. and Scott S (2017). The Routledge Companion to Media Fandom. 

Arts and the Market. 

Journal of Media Business Studies. 

Duffy, B. E. (2017). (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work. 

Kung. L. (2008). Strategic Management in the Media: Theory to Practice. 

O’Reilly, D. and Kerrigan, F. (2010). Marketing the Arts: A Fresh Approach. 

Deuze, M. (2011). Managing Media Work. 

International Journal of Cultural Policy. 

Media, Culture & Society. Media, Culture & Society. .

Giaccardi,E. (2012). Heritage and Social Media: Understanding Heritage in a Participatory Culture. 

New Media & Society. New Media & Society. .

Global Media Management Social Media.

Frith, J. (2015). Smartphone as Locative Media. 

Pickard, V. and Guobin Y. (2018). Media Activism in the Digital Age. 

Games & Culture. Games & Culture. .

Media Industries.  Media Industries. .



In-class activities


MethodPercentage contribution
Commentary  (1800 words) 60%
Group presentation  (1200 words) 40%


MethodPercentage contribution
Commentary  (1800 words) 60%
Digital presentation  (1200 words) 40%


MethodPercentage contribution
Group Presentation and Individual Commentary  ( words) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Travel Costs for placements

Students will be financially supported in participating in a study trip where possible.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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