Module overview
Aims and Objectives
Learning Outcomes
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- critically engage in constructive dialogue and debate relevant to global media management in solving problems creatively.
- communicate your ideas visually and in text;
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- critically reflect on the strengths and limitations of your ideas through tutor and peer engagement.
- apply your understanding of media theories and practices to advance your ideas for a coherent media campaign/project;
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- critical perspectives from media theory.
- creative media projects/campaigns using relevant contextual sources;
Disciplinary Specific Learning Outcomes
Having successfully completed this module you will be able to:
- identify, contextualise and critically evaluate specific examples and case studies relevant to arts, culture and media;
- critically evaluate and employ digital media platforms and tools with reference to media theories and concepts.
- demonstrate a theoretically informed understanding of global media contexts and developments;
Syllabus
Learning and Teaching
Teaching and learning methods
Type | Hours |
---|---|
Independent Study | 174 |
Teaching | 26 |
Total study time | 200 |
Resources & Reading list
Internet Resources
Global Media Management Blackboard Site.
Global Media Management Social Media.
Global Media Management Social Media.
Global Media Management Social Media.
Global Media Management Library Guide.
Journal Articles
International Journal of Cultural Policy.
Arts and the Market.
Social Media + Society. Social Media + Society.
Games & Culture. Games & Culture.
Media Industries.
International Journal on Media Management. International Journal on Media Management.
Social Media + Society.
New Media & Society.
Journal of Media Business Studies. Journal of Media Business Studies.
New Media & Society. New Media & Society.
Journal of Media Business Studies.
Media, Culture & Society. Media, Culture & Society.
Media Industries. Media Industries.
International Journal of Cultural Policy. International Journal of Cultural Policy.
Television & New Media. Television & New Media.
Transformative Works and Cultures.
Television & New Media.
International Journal on Media Management.
Media, Culture & Society.
Arts and the Market. Arts and the Market.
Games & Culture.
Textbooks
Walz, S.P. and Deterding, S. (2015). The Gameful World: Approaches, Issues and Applications. Cambridge, Mass.: MIT Press.
Kung. L. (2008). Strategic Management in the Media: Theory to Practice. London: SAGE.
Deuze, M. (2011). Managing Media Work. London: SAGE.
Pickard, V. and Guobin Y. (2018). Media Activism in the Digital Age. London: Routledge.
Jones, J. and Salter, L. (2012). Digital Journalism. London: Sage.
Click, M.A. and Scott S (2017). The Routledge Companion to Media Fandom. London: Routledge.
Bennett, L., Chin, B. and Jones, B. (2015). Crowdfunding the Future: Media Industries, Ethics and Digital Society. Oxford: Peter Lang.
Frith, J. (2015). Smartphone as Locative Media. Cambridge: Polity.
Kolb, B.M. (2015). Marketing for Cultural Organisations. Abingdon: Routledge.
Giaccardi,E. (2012). Heritage and Social Media: Understanding Heritage in a Participatory Culture. Abingdon: Routledge.
O’Reilly, D. and Kerrigan, F. (2010). Marketing the Arts: A Fresh Approach. Abingdon: Routledge.
Freeman M. and Proctor, W., eds. (2018). Global Convergence Cultures: Transmedia Earth. London: Routledge.
Duffy, B. E. (2017). (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work. New Haven: CT: Yale University Press.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
In-class activities
- Assessment Type: Formative
- Feedback: Group Poster Presentation in seminars with verbal feedback. Verbal feedback through seminar discussions and tutorials.
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Group presentation | 40% |
Commentary | 60% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Group Presentation and Individual Commentary | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Commentary | 60% |
Digital presentation | 40% |
Repeat Information
Repeat type: Internal & External