Digital Business Models

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• the circumstances that led to the emergence of the digital economy;
• the impact of new digital business models on existing market sectors;
• the emergence of new digital business sectors.
• the typologies of different models used by digital businesses;

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• plan and control effectively for successful completion of a personal and group workload;
• use a wide range of information sources requiring the development of bibliographic skills;
• communicate effectively, in both oral and written form, using and justifying argument within reports, presentations and debates.
• self-manage the development of learning and study skills, both individually and as part of a collaborative learning group;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• understand and apply appropriate theoretical concepts, tools and techniques to design appropriate digital business models;
• identify how digital business models can capture value;
• evaluate how digital business models can create and sustain competitive advantages.

Subject Specific Practical Skills

Having successfully completed this module you will be able to:

• evaluate the appropriateness of particular digital business models.
• locate opportunities where digital business models can deliver disruptive innovation in new and existing markets;
• create diverse venture teams and communities of practice to build digital businesses;

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.