Modules
Courses / Modules / MANG6262 Contemporary Marketing Practice: Ethics, Innovation, and Social Responsibility

Contemporary Marketing Practice: Ethics, Innovation, and Social Responsibility

When you'll study it
Semester 1
CATS points
15
ECTS points
7.5
Level
Level 7
Module lead
Thomas Chapman
Academic year
2025-26

Module overview

This module aims to equip you with a comprehensive understanding of contemporary marketing practice, with a particular emphasis on ethics, innovation, and social responsibility. Over the course of 12 weeks, you will be introduced to key contemporary themes in marketing practice, including branding, pricing, distribution, and international marketing.