The University of Southampton
Courses

MANG6338 Digital Business

Module Overview

The emergence of the digital economy has unlocked new opportunities for businesses, while simultaneously creating new modes of competition in both ‘traditional’ and new sectors of the economy. Many organisations are becoming increasingly more ‘digital’, in order to capture value from new innovations, by cutting costs, enhancing performance and delivering new services. Identifying multiple technologies which can be integrated within businesses, coupled to the development of new digital strategies is central to corporate success, although this can often be a complex task. Managers need to be able to appreciate the capabilities of digital technologies, but also the organisational context in which they will be embedded. This module provides insight into the emergence of digital business, key concepts, technologies, and strategic organisation. Students will develop a strategic plan for a ‘traditional’ business which could adopt digital technologies and strategies, and will present the plan as a business pitch. This module will be of particular interest to students planning on working in digital businesses, or working in management consultancies.

Aims and Objectives

Module Aims

To provide you with an understanding of digital business and the practices and processes needed to develop digital strategies effectively.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • The rise and development of the concept of digital business
  • The development of competitive advantage through technology
  • Contemporary trends and technology in digital businesses
  • The criteria for the development of a successful digital transformation plan and presentation
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • Converse with key stakeholders about issues relevant to the development of digital strategies
  • Understand how digital technologies can be integrated within businesses in a variety of contexts
  • Be able to analyse and interpret different approaches to the development of digital platforms
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • Self-manage the development of learning and study skills, both individually and as part of a collaborative learning group
  • Contribute successfully to a peer work group
  • Identify own personal attributes applicable to project management in digital contexts
  • Synthesise, analyse, interpret and evaluate information from a range of sources

Syllabus

The topics covered in this module will include: • Defining digital business • Adopting new digital technology in ‘new’ and ‘traditional’ industry sectors • Web applications: characteristics, development, and lifecycle • New trends & technologies (cloud computing, mobile and tablet apps, etc.) • Embedding new technology in organisations • Developing competitive advantages through technology • Communities of practice, diverse venture teams and socio-technical systems needed to create successful digital models • The creation and development of a digital transformation plan • Transformation plan presentation; assessment and evaluation.

Learning and Teaching

Teaching and learning methods

Teaching methods include: Lectures, virtual discussions, interactive case studies, problem-solving activities, directed reading, and private/guided study. Learning activities include: Introductory lectures Case study / problem solving activities In class, virtual debate and discussion Private study Use of video and online materials Development of a digital transformation plan

TypeHours
Independent Study126
Teaching24
Total study time150

Resources & Reading list

Malecki, E. and Moriset (2007). The Digital Economy: Business Organization, Production Processes and Regional Developments. 

Journal of Business Venturing. Journal of Business Venturing. ,0 , pp. 0.

Cortada, J (2012). The Digital Flood. 

Entrepreneurship: Theory and Practice. Entrepreneurship: Theory and Practice. ,0 , pp. 0.

Journal of Small Business Management. Journal of Small Business Management. ,0 , pp. 0.

Cortada, J (2004). The Digital Hand. 

British Journal of Management. British Journal of Management. ,0 , pp. 0.

Organisation Science. Organisation Science. ,0 , pp. 0.

R&D management. R&D management. ,0 , pp. 0.

Research Policy. Research Policy. ,0 , pp. 0.

Journal of Economic Geography. Journal of Economic Geography. ,0 , pp. 0.

Ng, L (2014). Creating New Markets in the Digital Economy: Value and Worth. 

Academy of Management. Academy of Management. ,0 , pp. 0.

Small Business Economics. Small Business Economics. ,0 , pp. 0.

Journal of Management Studies. Journal of Management Studies. ,0 , pp. 0.

Assessment

Formative

In-class activities

Summative

MethodPercentage contribution
Group presentation  (15 minutes) 30%
Group report  (3000 words) 70%

Repeat

MethodPercentage contribution
Individual assignment  (3500 words) 100%

Referral

MethodPercentage contribution
Individual assignment  (3500 words) 100%

Repeat Information

Repeat type: Internal & External

Costs

Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Textbooks

Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the core/ recommended text as appropriate

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at www.calendar.soton.ac.uk.

Share this module Facebook Google+ Twitter Weibo

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×