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The University of Southampton

MANG6339 Digital Entrepreneurship

Module Overview

The emergence of the digital economy has unlocked new opportunities for entrepreneurs, leading to the creation of new business models, innovations and value in data driven sectors. The digital economy initially stemmed from the technology sector, but as new tools and techniques have become more accessible and widespread, new digital enterprises and entrepreneurs have begun to emerge in a variety of sectors. Entrepreneurs have been particularly keen to locate opportunities where digital business models can be created to unleash disruptive innovation, with serial venturing teams becoming digital entrepreneurs. Considerable wealth has been accumulated through digital entrepreneurship, but developing successful and sustainable ventures is a complex task. This module provides insight into the emergence of digital entrepreneurship, key concepts, business models and the resources needed to develop successful ventures. Students will develop a business plan for a digital enterprise as part of a venture team and will present this plan in a business pitch. This module will be of particular interest to students planning on developing their own enterprise, or who intend on working in dynamic, digital businesses.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • the rise and development of the concept of digital entrepreneurship;
  • the development of unique digital business models;
  • the skills and resources required for digital entrepreneurship;
  • the criteria for the development of a successful digital business plan and business plan presentation.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • converse with key stakeholders about issues relevant to the development of new digital ventures;
  • understand opportunity recognition, development and evaluation of digital business ventures in a variety of contexts;
  • analyse and interpret different approaches to the creation of digital business models;
  • evaluate, analyse, understand and interpret the activities involved in digital business venturing.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • self-manage the development of learning and study skills, both individually and as part of a collaborative learning group;
  • contribute successfully to a peer work group;
  • identify own personal attributes applicable to entrepreneurial situations in digital contexts.
  • synthesise, analyse, interpret and evaluate information from a range of sources.


The topics covered in this module will include: • Defining digital entrepreneurship • The rise of entrepreneurship in digital spaces • Opportunity development, assessment and evaluation • Developing digital business models that capture value and sustain their competitive advantage • The digital entrepreneurship environment and the nature of entrepreneurial activity • Key actors, resources and technologies to facilitate digital entrepreneurship • Communities of practice, diverse venture teams and socio-technical systems needed to create successful digital models • The creation and development of the business plan • Business plan and business plan presentation; assessment and evaluation.

Learning and Teaching

Teaching and learning methods

Teaching methods include: Lectures, virtual discussions, interactive case studies, problem-solving activities, directed reading, and private/guided study. Learning activities include • Introductory lectures • Case study / problem solving activities • In class, virtual debate and discussion • Private study • Use of video and online materials • Development of a digital business plan

Independent Study126
Total study time150

Resources & Reading list

Academy of Management. Academy of Management. .

Journal of Economic Geography. Journal of Economic Geography. .

Research Policy. Research Policy. .

Journal of Management Studies. Journal of Management Studies. .

Small Business Economics. Small Business Economics. .

Entrepreneurship: Theory and Practice. Entrepreneurship: Theory and Practice. .

R&D management. R&D management. .

Bridge, S., O’Neill, K. and Cromie, S. (2003). Understanding Enterprise, Entrepreneurship and Small Business. 

Journal of Small Business Management. Journal of Small Business Management. .

British Journal of Management. British Journal of Management. .

Ng, I. (2014). Creating New Markets in the Digital Economy: Value and Worth. 

Barringer, B.R. and Ireland, R.D. (2010). Entrepreneurship: Successfully Launching New Ventures. 

Malecki, E. and Moriset. (2007). The Digital Economy: Business Organization, Production Processes and Regional Developments. 

Organisation Science. Organisation Science. .

Journal of Business Venturing. Journal of Business Venturing. .



In-class activities


MethodPercentage contribution
Group presentation  (15 minutes) 30%
Group report  (3000 words) 70%


MethodPercentage contribution
Assignment  (3500 words) 100%


MethodPercentage contribution
Assignment  (3500 words) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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