Digital Analytics

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• Understand specific digital collection techniques
• Understand the role of digital analytics for gaining actionable insights and supporting marketing decisions.
• Identify, define and interpret commonly used KPIs in digital analytics.

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• Demonstrate an ability to interpret KPIs presented in different formats.
• Manage time and tasks effectively in the context of individual study.

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• Understand and explore the use of digital-channel data;
• Understand the usage of software tools and techniques relevant to digital analytics domain.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Exercise

• Assessment Type: Formative
• Feedback:
• Final Assessment: No
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.