Skip to main navigationSkip to main content
The University of Southampton
Courses

MUSI6038 Global Music Industry

Module Overview

The business of music continues to evolve at an accelerating pace, technological change driving disruption to models of production, distribution and consumption – and globalising the music industry in ways never seen before. This module takes a practical approach and will introduce you to questions relating to the economics of the international music industry including budgets (income streams and production costs), markets (models and patterns of distribution and consumption), legal aspects (including copyright), and marketing and communications (including social media strategies and data-driven approaches). Our teaching staff and industry guest speakers are all practitioners in the international music industries and will prepare you to enter this dynamic field.

Aims and Objectives

Module Aims

To introduce you to questions relating to the economics of the global music industry including income streams, production costs and royalties (budgets), models and patterns of distribution and consumption (markets), legal aspects of global music industry, marketing and communications in the global music industry, distributors (venues and presenting company managers, associated technicians, caterers, etc, sponsorship co-ordinators), social media strategies and data-driven approaches

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • Key roles and contemporary marketing & communication strategies in the global music industry
  • Key challenges and potential opportunities, including economic and legal, afforded by the global music industry
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • Access the appropriate web resources to research relevant music markets and audiences, budgets and schedules, technologies and platforms
  • Understand relevant music industry language and terminology
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • Learn to manage your own career and that of others and apply this knowledge to fields other than the Music industry
  • Synthesise information from multiple sources into a coherent market position
Subject Specific Practical Skills

Having successfully completed this module you will be able to:

  • Identify audiences and create a budget and schedule for an IP-specific project
  • Create a media strategy, using traditional and new (social) media
  • Write a press release
  • Understand IP-specific contracts

Syllabus

Through seminars, tutorials and workshops with experts active in the global music scene, this module introduces you to the economics of the global music industries. Topics that could be covered include: - Income streams and production costs (budgets) - Models and patterns of distribution and consumption (markets) - Legal aspects of global music industry - Marketing and Communications - Creators (Artists, Producers, Technicians, etc) - Administrators (agents, booking agents, publishers, labels, royalty collection societies) - Distributors (venues and presenting company managers, associated technicians, caterers, etc, sponsorship co-ordinators)

Learning and Teaching

Teaching and learning methods

You will attend regular seminars taught by professionals of the global music industry. You will also attend workshops by invited guests, who will bring their contribution from the global music scene. Help will be available through tutorials and you will have an opportunity to work on your individual study skills with support from Blackboard and other online resources.

TypeHours
Practical classes and workshops6
Independent Study276
Seminar18
Total study time300

Resources & Reading list

Fairchild, Charles (2008). Pop Idols and Pirates: Mechanisms of Consumption and the Global Circulation of Popular Music. 

Fairchild, Charles (2016). "Crowds, Clouds, and Idols: New Dynamics and Old Agendas in the Music Industry, 1982–2012.". American Music. ,33 , pp. 441-476.

Moser, David J (2012). Music Copyright Law. 

Nordgard, Daniel (2018). The Music Business and Digital Impacts: Innovations and Disruptions in the Music Industries. 

Herstand, Ari (2017). How to Make it in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician. 

https://aristake.com.

Assessment

Assessment Strategy

The in-class test will aim to: - assess your ability to recognise the key roles and contemporary marketing and communication strategies in the global music industry - test your familiarity with relevant music industry language and terminology - evaluate your understanding of IP-specific contracts. The final portfolio will assess the practical skills acquired in this module. You will have to conduct your own research on the appropriate web resources to research relevant music markets and audiences, budgets and schedules, technologies and platforms and devise your own strategy to manage your career and that of others.

Summative

MethodPercentage contribution
In-class Test  (60 minutes) 40%
Portfolio  (1500 words) 60%

Repeat

MethodPercentage contribution
Portfolio  (1500 words) 60%
Test  (60 minutes) 40%

Referral

MethodPercentage contribution
In-class Test  (60 minutes) 40%
Portfolio  (1500 words) 60%

Repeat Information

Repeat type: Internal & External

Costs

Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Printing and Photocopying Costs

Where possible, coursework such as essays; projects; dissertations is likely to be submitted on line. However, there are some items where it is not possible to submit on line and students will be asked to provide a printed copy. Current printing and copying costs can be found here. They also provide a large format printing service, e.g. Academic posters. Details of current costs can be found here. You can pay for your printing by using the money loaders or by using print copy payment service by going to Printing for Students The University Print Centre also offers a printing and copying service as well as a dissertation/binding service.

Textbooks

Where a module specifies core texts these should generally be available on the reserve list in the library. However due to demand, students may prefer to buy their own copies. These can be purchased from any source. Some modules suggest reading texts as optional background reading. The library may hold copies of such texts, or alternatively you may wish to purchase your own copies. Although not essential reading, you may benefit from the additional reading materials for the module.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at www.calendar.soton.ac.uk.

Share this module Share this on Facebook Share this on Twitter Share this on Weibo

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×