Music Management Final Project

Learning Outcomes

Subject Specific Practical Skills

Having successfully completed this module you will be able to:

• Demonstrate advanced ability to aurally recognise international music styles and genres and use this knowledge as a management tool
• Deploy knowledge of music marketing strategies and business planning as part of your research project
• Demonstrate ability to consider and interpret intellectual property issues in music management

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• organise and synthesize research findings and engage with relevant theoretical studies in their analysis.
• identify, contextualise and critically evaluate specific examples and case studies relevant to arts, culture and music management.
• think in critically and creative reflexive manner to identify and develop research ideas;

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• a theoretically informed understanding of music media contexts and developments;
• the contemporary organisation, contexts, and cultures of music management within the international creative industries.
• current theories and practices related to music management arising from your in-depth research and enquiry;

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• structure your learning and work effectively to manage your time and resources in completing an independent project;
• organise and communicate your research findings in an appropriate way.

On this module you will put into practice the research and analytical skills that you have learned on the programme. Through group tutorials, individual supervisions and independent study, you will engage with the Final Project research process:

• identify an issue relating to international music management
• develop an appropriate research design
• undertake independent research
• analyse your findings with reference to relevant theoretical perspectives
• present your research in an appropriate way

Teaching and learning methods

Teaching methods include:

• tutorials
• exchange and discussion of draft material of final project
• independent research and writing

Learning activities include:

• independent learning, including reflection and evaluation of feedback
• problem solving activities
• independent research
• online reference material and tutorial notes
• peer group learning
• group discussions

Resources & Reading list

Journal Articles

Fairchild, Charles (2016). "Crowds, Clouds, and Idols: New Dynamics and Old Agendas in the Music Industry, 1982–2012.". American Music, 33(4), pp. 441-476.

Textbooks

Jillian Dawes Farquhar (2012). Case Study Research for Business. SAGE Publications.

Ellet, William (2007). The Case Study Handbook: A Student's Guide. Harvard Business Review Press.

Herstand, Ari (2017). How to Make it in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician. New York: WW Norton & Co..

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Repeat Information

Repeat type: Internal & External