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The University of Southampton

MUSI6044 Music Management Final Project

Module Overview

The Music Management Final Project is the final stage of the MA in International Music Management. The aim of this module is to promote a concerted period of independent study alongside tutorials and peer discussion and feedback.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • current theories and practices related to music management arising from your in-depth research and enquiry;
  • the contemporary organisation, contexts, and cultures of music management within the international creative industries.
  • a theoretically informed understanding of music media contexts and developments;
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • think in critically and creative reflexive manner to identify and develop research ideas;
  • organise and synthesize research findings and engage with relevant theoretical studies in their analysis.
  • identify, contextualise and critically evaluate specific examples and case studies relevant to arts, culture and music management.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • structure your learning and work effectively to manage your time and resources in completing an independent project;
  • organise and communicate your research findings in an appropriate way.
Subject Specific Practical Skills

Having successfully completed this module you will be able to:

  • Deploy knowledge of music marketing strategies and business planning as part of your research project
  • Demonstrate ability to consider and interpret intellectual property issues in music management
  • Demonstrate advanced ability to aurally recognise international music styles and genres and use this knowledge as a management tool


On this module you will put into practice the research and analytical skills that you have learned on the programme. Through group tutorials, individual supervisions and independent study, you will engage with the Final Project research process: • identify an issue relating to international music management • develop an appropriate research design • undertake independent research • analyse your findings with reference to relevant theoretical perspectives • present your research in an appropriate way

Learning and Teaching

Teaching and learning methods

Teaching methods include: • tutorials • exchange and discussion of draft material of final project • independent research and writing Learning activities include: • independent learning, including reflection and evaluation of feedback • problem solving activities • independent research • online reference material and tutorial notes • peer group learning • group discussions

Independent Study592
Total study time600

Resources & Reading list

Jillian Dawes Farquhar (2012). Case Study Research for Business. 

Fairchild, Charles (2016). "Crowds, Clouds, and Idols: New Dynamics and Old Agendas in the Music Industry, 1982–2012.". American Music. ,33 , pp. 441-476.

Ellet, William (2007). The Case Study Handbook: A Student's Guide. 

Herstand, Ari (2017). How to Make it in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician. 



MethodPercentage contribution
Portfolio  ( words) 100%


MethodPercentage contribution
Portfolio  (10000 words) 100%


MethodPercentage contribution
Portfolio  (10000 words) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Printing and Photocopying Costs

Students are responsible for meeting the cost of producing such essays, assignments and dissertations ( as are required to fulfil the academic requirements for each programme of study. Students will also cover the costs of any photocopying.

Study Trips

The Music Department and Turner Sims will be able to allow a number of students to attend performances by internationally renowned artists for free. However, students will be responsible for the costs associated with attending any events that will not take place on campus, including the costs associated with travelling to attend the event.


Where a module specifies core texts these should generally be available on the reserve list in the library. However due to demand, students may prefer to buy their own copies. These can be purchased from any source. Some modules suggest reading texts as optional background reading. The library may hold copies of such texts, or alternatively you may wish to purchase your own copies. Although not essential reading, you may benefit from the additional reading materials for the module.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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