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Doctor Brian Pickering

 MA, PGCert, MSc, DPhil, MBPsS, MBCS
Senior Research Engineer

Research interests

  • Research interests
  • My focus is on how human agents interact with technology, especially the online world, to achieve their goals. Most of the work I do is informed by Actor Network Theory and tussle analysis, but also the social psychology of group interactions. This also involves the development of agency and increased self-efficacy.
  • Trust: The social science construct of trust as an ongoing negotiation between trustor (who is willing to expose themselves to vulnerability) and the trustee (who must demonstrate their trustworthiness through their actions) is an underlying theme to much of the work I am involved in. I do not conflate trust with a cognitive assessment of cost versus benefit since there is definitely both a social and an emotional component. With regard to technology, trust is an "organising principle" for much technology-mediated interaction. It also relates to constructs like self-efficacy and agency in technology adoption.

More research

Accepting applications from PhD students.

Connect with Brian

Email: j.b.pickering@soton.ac.uk

Address: University Of Southampton Science Park, Enterprise Road, Chilworth, SO16 7NS (View in Google Maps)

Research

Research interests

  • Research interests
  • My focus is on how human agents interact with technology, especially the online world, to achieve their goals. Most of the work I do is informed by Actor Network Theory and tussle analysis, but also the social psychology of group interactions. This also involves the development of agency and increased self-efficacy.
  • Trust: The social science construct of trust as an ongoing negotiation between trustor (who is willing to expose themselves to vulnerability) and the trustee (who must demonstrate their trustworthiness through their actions) is an underlying theme to much of the work I am involved in. I do not conflate trust with a cognitive assessment of cost versus benefit since there is definitely both a social and an emotional component. With regard to technology, trust is an "organising principle" for much technology-mediated interaction. It also relates to constructs like self-efficacy and agency in technology adoption.
  • Cyberpsychology: I bring together many years of experience with computer technologies (especially speech- and language-enabled applications) with a broader psychological perspective. I'm interested primarily in the Internet as a tool to be adapted for user needs, rather than an independent environment, and therefore uncovering the social and network processes which help individuals engage.
  • Technology Acceptance and Adoption: As part of application and technology evaluation, I am interested in how potential adopters and users create narratives with technology embedded as a predictor of technology acceptance rather than more traditional models (like TAM, UTAUT and DoI)

Current research

My current research focuses on technology use, especially in healthcare. At the same time, I am particularly interested in the ethics of AI and explainable AI from a user perspective.

Research projects

Active projects

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