Research project

Green Stories

Research groups:

Lead researcher:

Professor Denise Baden

Website:

https://www.greenstories.org.uk/

Status:

Active

Project overview

A series of free writing/video competitions across various formats to solicit stories that showcase what a sustainable society might look like. Open to all, with prizes. https://www.greenstories.org.uk/ This project has been sponsored by a number of organisations - see https://www.greenstories.org.uk/aboutus/

Staff

Lead researcher

Professor Denise Baden

Personal Chair

Research interests

Communicating sustainable solutions via fiction
Sustainable hairdressing

Connect with Denise

Email: d.a.baden@soton.ac.uk

Collaborating research institutes, centres and groups

Product Returns Research Group

Product returns are an increasing problem in multichannel retail. We are an interdisciplinary team of academics working with retailers to address the root causes, influence customer behaviour, and increase sustainability.

Research outputs

Readers’ Emulation of Green Behaviours in Fiction: A Case Study of Habitat Man

Denise Baden

, 2023

Type: conference

The Role of Fictional Characters in Consumer Culture

Denise Baden

, 2023

Type: conference

The missing ingredient to fight the climate crisis

Denise Baden

, 2022 , The Conversation

Type: article