About
Professor Denise Baden is a Professor of Sustainable Business within Southampton Business School (SBS) at the University of Southampton.
Denise is the Liaison Officer for the United Nations Principles of Responsible Management Education (www.unprme.org) and has been involved in integrating issues of ethics, responsibility and sustainability throughout the curriculum. This has also involved developing research networks and collaborations in this area and engaging in outreach activities with local businesses and community organisations, for example, a service learning scheme whereby entrepreneurship students worked with local social enterprises as part of their coursework.
Denise is also the founder and Chair of the University of Southampton Green Group, the SBS representative on the University Sustainability Implementation Group and also chairs the Ethics, Responsibility and Sustainability Committee.
Denise set up the Green Stories Project and is on the Forbes list of Climate Leaders: https://www.forbes.com/sites/solitairetownsend/2023/03/19/68-climate-leaders-changing-the-film-and-tv-industry/
She was on the expert panel for the Global Action Plan, Flickers of the Future Project with Richard Curtis CBE, and in 2023 ran the #ClimateCharacters project with Bafta and albert.
Denise is not accepting PhD applications.
Research
Research interests
- Storytelling and climate
- Sustainable hairdressing
- Climate Communication
- Culture and Climate
- Constructive Journalism
Current research
Denise Baden is a Professor of Sustainable Practice at Southampton Business School, University of Southampton. She is particularly keen in exploring innovative ways to maximise engagement and impact from research. For example Denise runs the Green Stories Writing competitions that challenge writers to embed green solutions in their stories see www.greenstories.org.uk. Current research interests include ways to motivate sustainable practices, positive role models and solutions-based approaches, climate change communication, and how to move beyond preaching to the converted. Her most recent research explores the use of fiction to promote green behaviours. Her eco-themed rom-com Habitat Man, was written as a fun way to share green solutions with a mainstream audience– see https://www.dabaden.com/habitat-man/. Results showing 98% of readers adopted one or more green alternatives as a result of reading the book are being written up. Current research includes the #ClimateCharacters project with Bafta and Albert which explores perceptions of viewers on whether it is still acceptable to show high carbon consumption as aspirational. Denise is also working on a project funded by British Academy using theatre to engage the public in climate solutions, see 'Murder in the Citizen's Jury'.
Research projects
Active projects
Completed projects
Publications
Teaching
Denise teaches in the area of sustainable business, corporate social responsibility and business ethics.
She also contributes ethics, responsibility and sustainability content as a guest lecturer to modules across Southampton Business School and the wider University.
External roles and responsibilities
Biography
Denise’s first degree was in Politics with Economics. Her background prior to academia is varied: Denise spent several years in industry, both employed and running her own business, was involved in script writing, films and sales and then returned to academia to do a doctorate in psychology, which was awarded in 2002.
Denise worked in the area of social psychology for three years, and then joined the Southampton Business School in 2005, where she has been engaged in research and teaching in the areas of ethics, entrepreneurship, sustainable business and corporate social responsibility to undergraduate, postgraduate and MBA students.
Prizes
- Outstanding Impact in Business and Enterprise (2018)
- ESRC prize for outstanding impact in business and enterprise (2018)
- Vice Chancellors teaching award (2011)
- Writing Climate Pitchfest (2024)
- Outstanding Impact in Business and Enterprise (2018)
- ESRC prize for outstanding impact in business and enterprise (2018)
- Vice Chancellors teaching award (2011)
- Writing Climate Pitchfest (2024)