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Professor Denise Baden

Professor Denise Baden

Personal Chair

Research interests

  • Communicating sustainable solutions via fiction
  • Sustainable hairdressing
  • Climate Communication

More research

Connect with Denise


Professor Denise Baden is a Professor of Sustainable Business within Southampton Business School (SBS) at the University of Southampton.

Denise is the Liaison Officer for the United Nations Principles of Responsible Management Education ( and has been involved in integrating issues of ethics, responsibility and sustainability throughout the curriculum. This has also involved developing research networks and collaborations in this area and engaging in outreach activities with local businesses and community organisations, for example, a service learning scheme whereby entrepreneurship students worked with local social enterprises as part of their coursework.

Denise is also the founder and Chair of the University of Southampton Green Group, the SBS representative on the University Sustainability Implementation Group and also chairs the Ethics, Responsibility and Sustainability Committee.

Denise set up the Green Stories Project and is on the Forbes list of Climate Leaders:

She was on the expert panel for the Global Action Plan, Flickers of the Future Project with Richard Curtis CBE, and in 2023 ran the #ClimateCharacters project with Bafta and albert. 

Denise is not accepting PhD applications.