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Research project

Habitat Man

Project overview

I wrote 'Habitat Man' which is an eco-themed rom-com as a way to share green solutions with a mainstream audience. It emerged from the Green Stories Writing competitions, written initially to show authors how to embed green solutions into a work of fiction as opposed to simply raising awareness of the issues. It is now being used for research into how readers respond to green themes in fiction.


Lead researcher

Professor Denise Baden

Personal Chair

Research interests

  • Communicating sustainable solutions via fiction
  • Sustainable hairdressing
  • SMEs/CSR sustainability

Research outputs

Denise Baden
, 2023
Type: conference
Denise Baden
, 2022 , The Conversation
Type: article
Petra Molthan-Hill,
Heather Luna,
Tony Wall,
Helen Puntha,
, 2020
Type: book
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