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Dr Cheng-Hao  Steve Chen BSc, MSc, FHEA, PhD

Lecturer in Marketing

Dr Cheng-Hao  Steve Chen's photo

Steve is a lecturer in Marketing at Southampton Business School. I completed my Bachelor degree in Management, MSc Business Information System and PhD in Information System Management from Royal Holloway, University of London.

Previously, Steve held faculty positions at Oxford Brookes University, Middlesex University and Royal Holloway, University of London.

Prior to becoming an academic, Steve worked for companies in online retail industry as senior executive for over 8 years, where he gained a wealth of experiences in IT and marketing, specialising in web analytics.

Research interests

  • Consumer Behaviour
  • Luxury Marketing
  • Digital Marketing
  • Capability Related Studies

PhD Completion

  • Daisy Lyu
  • YingYing Huang
  • Chelsea Wu

Current PhD Students

  • Arya Zhao
  • Long Chen


Affiliate research groups

Marketing Research Group, Knowledge and Information Systems Management

MSc Marketing Management Programme Leader

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  • Luxury Marketing
  • Designing and Managing Research Projects
Dr Cheng-Hao Steve Chen
Southampton Business School, University of Southampton, Highfield, Southampton SO17 1BJ, UK

Room Number : 2/3015

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