Dr Cheng-Hao (Steve) Chen BSc, MSc, FHEA, PhD
Lecturer, Programme Leader
Steve is Lecturer in Marketing at Southampton Business School. Previously, he held faculty positions at Oxford Brookes University, Middlesex University. Steve completed his first degree in business management, MSc Management Information System and PhD from Royal Holloway, University of London. His research interests include relationship marketing, consumer behaviour in luxury and capability/performance related studies. Steve has published in Services Industries Journal, Information Technology and Management, Journal of Targeting, Measurement and Analysis for Marketing, Journal of Travel and Tourism Marketing, and so on. Prior to becoming an academic, Steve used to work in the online retail sector.