Dr Cheng-Hao Steve Chen BSc, MSc, FHEA, PhD
Lecturer in Marketing
Steve is a lecturer in Marketing at Southampton Business School. I completed my Bachelor degree in Management, MSc Business Information System and PhD in Information System Management from Royal Holloway, University of London.
Previously, Steve held faculty positions at Oxford Brookes University, Middlesex University and Royal Holloway, University of London.
Prior to becoming an academic, Steve worked for companies in online retail industry as senior executive for over 8 years, where he gained a wealth of experiences in IT and marketing, specialising in web analytics.