Dr. Ai Yu BSc, MSc, MRes, PhD, PGcert in HE
Associate Professor in Organisation Studies

Dr Ai Yu is an Associate Professor in Organisation Studies at the Southampton Business School, University of Southampton.
She holds a PhD in Psychology from the London School of Economics and is a feminist and an avid reader of poststructuralist philosophies.
Her research covers two clustered themes: (1) gender, body and identity in the context of studying everyday work practices (job crafting, project work and temporary organising etc.); and (2) power, ethics, and accountability in the context of implementing technological change programmes (management control, social media, digital surveillance, etc.) in organisational or societal settings. Her methodological expertise in the field of ethnography and digital ethnography has allowed her to study real life experiences and interactions from an embodied and affect-based perspective.