Skip to main navigationSkip to main content
The University of Southampton
Southampton Business School
(023) 8059 1946

Dr Cheng-Hao (Steve) Chen BSc, MSc, FHEA, PhD

Lecturer, Programme Leader

Dr Cheng-Hao (Steve) Chen's photo

Steve is Lecturer in Marketing at Southampton Business School. Previously, he held faculty positions at Oxford Brookes University, Middlesex University. Steve completed his first degree in business management, MSc Management Information System and PhD from Royal Holloway, University of London. His research interests include relationship marketing, consumer behaviour in luxury and capability/performance related studies. Steve has published in Services Industries Journal, Information Technology and Management, Journal of Targeting, Measurement and Analysis for Marketing, Journal of Travel and Tourism Marketing, and so on. Prior to becoming an academic, Steve used to work in the online retail sector.

Research interests

  • Relationship Marketing
  • Luxury Consumer Behaviour
  • Technology and Business Performance related studies
  • Research Method
  • Strategic Marketing Decisions


Programme Leader MSc Marketing Management

Sort via:TypeorYear


Dr Cheng-Hao (Steve) Chen
Southampton Business School, University of Southampton, Highfield, Southampton SO17 1BJ, UK

Room Number: 2/5037

Share this profile Share this on Facebook Share this on Twitter Share this on Weibo

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.