The University of Southampton
Southampton Business School

Dr Cheng-Hao (Steve) Chen BSc, MSc, FHEA, PhD

Lecturer, Programme Leader

Dr Cheng-Hao (Steve) Chen's photo
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Steve is Lecturer in Marketing at Southampton Business School. Previously, he held faculty positions at Oxford Brookes University, Middlesex University. Steve completed his first degree in business management, MSc Management Information System and PhD from Royal Holloway, University of London. His research interests include relationship marketing, consumer behaviour in luxury and capability/performance related studies. Steve has published in Services Industries Journal, Information Technology and Management, Journal of Targeting, Measurement and Analysis for Marketing, Journal of Travel and Tourism Marketing, and so on. Prior to becoming an academic, Steve used to work in the online retail sector.

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Research interests

  • Relationship Marketing
  • Luxury Consumer Behaviour
  • Technology and Business Performance related studies
  • Research Method
  • Strategic Marketing Decisions

 

Programme Leader MSc Marketing Management

Articles

Dr Cheng-Hao (Steve) Chen
Southampton Business School, University of Southampton, Highfield, Southampton SO17 1BJ, UK

Room Number:2/5037

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