Module overview
Aims and Objectives
Learning Outcomes
Subject Specific Practical Skills
Having successfully completed this module you will be able to:
- Deploy knowledge of music marketing strategies and business planning as part of your research project
- Demonstrate ability to consider and interpret intellectual property issues in music management
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- the contemporary organisation, contexts, and cultures of music management within the international creative industries.
- current theories and practices related to music management arising from your in-depth research and enquiry;
- a theoretically informed understanding of music media contexts and developments;
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- identify, contextualise and critically evaluate specific examples and case studies relevant to arts, culture and music management.
- organise and synthesize research findings and engage with relevant theoretical studies in their analysis.
- think in critically and creative reflexive manner to identify and develop research ideas;
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- structure your learning and work effectively to manage your time and resources in completing an independent project;
- organise and communicate your research findings in an appropriate way.
Syllabus
Learning and Teaching
Teaching and learning methods
Type | Hours |
---|---|
Tutorial | 8 |
Independent Study | 592 |
Total study time | 600 |
Resources & Reading list
Journal Articles
Fairchild, Charles (2016). "Crowds, Clouds, and Idols: New Dynamics and Old Agendas in the Music Industry, 1982–2012.". American Music, 33(4), pp. 441-476.
Textbooks
Herstand, Ari (2017). How to Make it in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician. New York: WW Norton & Co..
Ellet, William (2007). The Case Study Handbook: A Student's Guide. Harvard Business Review Press.
Jillian Dawes Farquhar (2012). Case Study Research for Business. SAGE Publications.
Assessment
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Portfolio | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Portfolio | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Portfolio | 100% |
Repeat Information
Repeat type: Internal & External