Principles of International Business

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• The opportunities and challenges of doing international business.
• The environment of international business;
• Key concepts and theories of international business;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• Analyse alternative strategies for international business in different contexts;
• Critically reflect on international business theories and practices.

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• Communicate ideas and arguments fluently and effectively in a variety of formats;
• Synthesise information from a range of sources to answer a question;
• Use a wide range of intellectual ideas and analytical thinking to enrich arguments.

The topics covered in this module will include:

• The environment of international business
• Motives and barriers for internationalisation
• Foreign markets entry modes
• Internationalisation process
• Multinational enterprise
• Global strategy
• Ethics and sustainability in international business

Teaching and learning methods

Teaching and learning methods include lectures, seminars, group discussions, and self-directed learning.

The concepts and theories of international business will be introduced in a series of lectures, directed reading, videos and class discussion. Seminars will allow students to apply the concepts and theories to case studies and discuss in groups.

Resources & Reading list

Textbooks

Peng, M.W. and Meyer, K. (2023). International Business. Cengage.

Hill, C.W.L. (2022). International Business: Competing in the Global Marketplace. McGraw Hill.

Bartlett, C.A. and Beamish, P.W. (2018). Transnational Management: Text and Cases in Cross-border Management. Cambridge University Press.

Verbeke, A. and Lee, I.H.I. (2021). International Business Strategy: Rethinking the Foundations of Global Corporate Success. Cambridge University Press.

Cavusgil, S.T., Knight, G., and Riesenberger, J.R. (2020). International Business: The New Realities, Global Edition. Person.

Peng, M.W. (2021). Global Strategy. Cengage.

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Repeat Information

Repeat type: Internal & External