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Courses / Modules / MANG2107 Principles of International Business

Principles of International Business

When you'll study it
Semester 1
CATS points
ECTS points
Level 5
Module lead
Yang Liu
Academic year

Module overview

This module aims to provide you with a foundation for international business. It covers key concepts and theories showing the unique features of doing business in the international context. It will develop your awareness of the global business environment and the skills and knowledge needed to conduct international business. From this module, you will learn how to conduct international business and what determines success and failure. The module will use case studies for you to analyse practical challenges and provide solutions.