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This module is designed to enhance students’ knowledge of services marketing in a variety of service markets, both in the UK and globally. Hence, it sets out to develop an understanding of the nature of the marketing of services, key underpinning concepts, and the issues associated with its application in practice.

The services sector remains an integral component of a thriving local, national and global economy. This area of study is critical since services are inherently unique and possess characteristics not seen in other areas of marketing and business. Indeed, the intangible nature of services offers marketers a range of interesting opportunities but also poses many significant challenges. Consequently, knowledge, skills and marketing approaches for goods businesses need adapting for the services arena, as well as at the goods-services interface. This module helps you explore critical and research-oriented perspectives around concepts ranging from customer experience management, relationship development, services buyer behaviour, service innovation, service quality and issues surrounding the management of employees and human resources practice.

The services sector remains an integral component of a thriving local, national and global economy. This area of study is critical since services are inherently unique and possess characteristics not seen in other areas of marketing and business. Indeed, the intangible nature of services offers marketers a range of interesting opportunities but also poses many significant challenges. Consequently, knowledge, skills and marketing approaches for goods businesses need adapting for the services arena, as well as at the goods-services interface. This module helps you explore critical and research-oriented perspectives around concepts ranging from customer experience management, relationship development, services buyer behaviour, service innovation, service quality and issues surrounding the management of employees and human resources practice.

This marketing module is designed to build upon the understanding of marketing principles gained in introductory marketing classes. It examines how to manage aspects of services marketing and value within the context of digital marketing activities. Hence, it aims to provide practical and analytical guidance for increasing value for both customers and the organisation in a digital landscape.

This marketing module is designed to build upon the understanding of marketing principles gained in introductory marketing classes. It examines how to manage aspects of services marketing and value within the context of digital marketing activities. Hence, it aims to provide practical and analytical guidance for increasing value for both customers and the organisation in a digital landscape.

The 1960s were a time of rapid social, political and cultural change in Britain. The decade saw Britain – and especially London – finally steal the crown of cool from the United States. British pop culture exploded and was exported around the world. With National Service abolished in 1960, the first teenagers free from conscription drove this rapid social change: whether by turning on, tuning in or dropping out. Social reforms led by the pioneering Home Secretary Roy Jenkins made British society more tolerant, diverse and modern. The 1950s, a drab and grey decade still struggling to rebuild after the Second World War, had been replaced by the brilliant technicolour of the “swinging sixties”.

But the history of the 1960s in Britain isn’t all tie-dye, mini-skirts and mop-topped pop stars. Many people were deeply uncomfortable with the rapid social change that they felt was being imposed upon them. Although many individuals experienced the decade as one of comfortable prosperity, this masked a decline in the relative competitiveness of the British economy against its European rivals. Strikes were increasingly common as workers tried to fight for better conditions. The end of the British empire led to anxiety about Britain’s place in the world, and increasing levels of immigration led to a rise in racist politics and bitterly divided communities. Women enjoyed more freedoms than before, but still felt ignored and oppressed by male-dominated politics and society. In Northern Ireland, the divided sectarian politics erupted into the Troubles by the end of the decade. And British young people were anxious about the Vietnam War, the Cold War, and their future in a turbulent and uncertain world. This course will explore some of the themes, tensions and contradictions in the history of Britain in the 1960s. We will work with an interesting and varied historiography, as well as a rich collection of archival material including pamphlets, speeches, audio/visual materials, memoirs and autobiographies, and legal and government documents.

Fuelled by the sexual revolution, the women’s movement and gay activism, the late twentieth century saw a flourishing of critical interest in questions of sex, gender and desire and their relation to literature and culture. This module will develop your understanding of feminist critical approaches as well as introducing you to psychoanalytic and queer criticism.

By reading a selection of critical writings alongside literary texts, you will explore questions such as: How do the stories we tell shape our understanding of gender roles? From whose perspective are these stories told and what do they exclude or repress? How have writers reinvented these stories? What is the relationship between gender and the acts of reading and writing? What is role of reading and writing in processes of social change? And how are representations of gender inflected by age, class, sexual orientation and ethnicity?
All students will have some opinions on what it means to be a ‘woman’ or a ‘man’. This module will encourage you to examine these opinions in the light of contemporary thinking about gender and sexuality and via the study of a range of thought-provoking and sometimes troubling texts.

Fuelled by the sexual revolution, the women’s movement and gay activism, the late twentieth century saw a flourishing of critical interest in questions of sex, gender and desire and their relation to literature and culture. This module will develop your understanding of feminist critical approaches as well as introducing you to psychoanalytic and queer criticism.

By reading a selection of critical writings alongside literary texts, you will explore questions such as: How do the stories we tell shape our understanding of gender roles? From whose perspective are these stories told and what do they exclude or repress? How have writers reinvented these stories? What is the relationship between gender and the acts of reading and writing? What is role of reading and writing in processes of social change? And how are representations of gender inflected by age, class, sexual orientation and ethnicity?
All students will have some opinions on what it means to be a ‘woman’ or a ‘man’. This module will encourage you to examine these opinions in the light of contemporary thinking about gender and sexuality and via the study of a range of thought-provoking and sometimes troubling texts.

Fuelled by the sexual revolution, the women’s movement and gay activism, the late twentieth century saw a flourishing of critical interest in questions of sex, gender and desire and their relation to literature and culture. This module will develop your understanding of feminist critical approaches as well as introducing you to psychoanalytic and queer criticism.

By reading a selection of critical writings alongside literary texts, you will explore questions such as: How do the stories we tell shape our understanding of gender roles? From whose perspective are these stories told and what do they exclude or repress? How have writers reinvented these stories? What is the relationship between gender and the acts of reading and writing? What is role of reading and writing in processes of social change? And how are representations of gender inflected by age, class, sexual orientation and ethnicity?
All students will have some opinions on what it means to be a ‘woman’ or a ‘man’. This module will encourage you to examine these opinions in the light of contemporary thinking about gender and sexuality and via the study of a range of thought-provoking and sometimes troubling texts.

Fuelled by the sexual revolution, the women’s movement and gay activism, the late twentieth century saw a flourishing of critical interest in questions of sex, gender and desire and their relation to literature and culture. This module will develop your understanding of feminist critical approaches as well as introducing you to psychoanalytic and queer criticism.

By reading a selection of critical writings alongside literary texts, you will explore questions such as: How do the stories we tell shape our understanding of gender roles? From whose perspective are these stories told and what do they exclude or repress? How have writers reinvented these stories? What is the relationship between gender and the acts of reading and writing? What is role of reading and writing in processes of social change? And how are representations of gender inflected by age, class, sexual orientation and ethnicity?
All students will have some opinions on what it means to be a ‘woman’ or a ‘man’. This module will encourage you to examine these opinions in the light of contemporary thinking about gender and sexuality and via the study of a range of thought-provoking and sometimes troubling texts.