Project overview
Research at Southampton Business School has investigated the sustainability of products and practices in the hairdressing industry, and has identified pro-environmental behaviours for hairdressers to adopt and pass on to their clients. This has contributed to environmental benefits and improved economic competitiveness for the UK’s £6.2bn hairdressing industry. In 2019 the project won an £10,000 ESRC Outstanding Impact prize, which Baden used to promote sustainable hair practices overseas, particularly in Malta and Mauritius – two countries that experience acute water shortages.
Staff
Lead researcher
Research outputs
& Swarna Prasad
, 2016
, Journal of Bussiness Ethics
, 133 (2) , 335--349
Type: article