Research project

Marketing MPD Project

Project overview

The Marketing Practice-based Dissertation (MPD) is a project that provides students and organizations a common opportunity to undertake a sustained project applied to a real-life marketing situation or problem which involves an extended, independent investigation. The MPD is testing for creative methods of synthesis, structuring and communication of our investigations, demonstrating a master’s level understanding of the particular selected topic.

The project offers the opportunity to critically analyse practical environments, situation analyses or challenges with interest for marketing strategies, evaluating actual contexts, integrating them in theoretical frameworks and proposing possible new approaches or solutions.

The module is open to collaborations in any strategical or operational areas of marketing such as:
- integrated communications (traditional and digital communications),
- digital and marketing analytics, marketing research,
- market positioning, targeting, price strategy,
- integration of marketing technology.

This endeavour is focused on appropriate subject areas, specific to one of our Marketing programmes: Marketing Analytics, Digital Marketing and Marketing Management. The module is designed to include two learning methods:
• a self-directed study method and
• a group-led work.

The development of the MPD project will be guided by cyclic workshops and meetings with the project leads, company representatives and corresponding supervisors. Students will receive guidance and invitations for recommended workshops, tutorials or materials to aid the development of the MPD, including the individual proposal, presentation, or the final dissertation.


Lead researcher

Dr Monica Mihalache PhD, FHEA, MSc

Principal Teaching Fellow

Research interests

  • Media Consumer Behaviour
  • Integrated Marketing Communications effects
  • Cultivation theory 
Connect with Monica

Research outputs