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The University of Southampton
Winchester School of Art

Our Research Impact

Winchester School of Art is committed to pursuing impactful research, ensuring that academic pursuit in all its different manifestations has genuine value within society. As part of which, the School has long-sustained a number of local and international partnerships with organisations outside of higher education, helping maintain its place within a wide range of networks and dialogues.  

REF 2014 reaffirms the University of Southampton's position as one of the UK’s top research universities following publication of the national Research Excellence Framework 2014, assessing the quality and impact of research across a wide range of disciplines.

Results of the REF show that 84% per cent of Southampton’s research activity is considered of internationally excellent or world-leading quality, placing the University once again amidst the top 20 leading research institutions in the country.

Southampton has also performed well in specific Units of Assessment in the REF with 75% of research activity at Winchester School of Art specifically rated as internationally excellent or of world-leading quality.

Please visit the REF 2014 website for the University of Southampton’s complete results.

Below we feature examples of ways in which our research is changing the world for the better and impacting on the lives of people in the UK and around the globe.

Silver Shoppers
Concept Art

Silver Shoppers

The population of the world is ageing. It has been forecast that the number of people classified as old in the world could rise over 2 billion in 2050. In particular, as one of the largest ageing communities in the world, China will have over 440 million people aged over 60 at the same time, 34% of the UK population will be aged over 60 in 2050.

Dr Yuanyuan Yin is investigating the shopping experience of the elderly in major supermarkets in the UK and in China. She works with large corporations such as Tesco and Sainsbury to determine the problem areas for the elderly shopper, and works on improving the design of the shopping environment.


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For more information on the research partnerships and engagements, see details regarding the School’s five research groups: Archaeologies of Media and Technology, Critical Practices, Intersectionalities: Politics-Identities-Culture, Transforming Creativity and Winchester Luxury Research Group.

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