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The University of Southampton
Southampton Business School
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Dr David Baxter PhD, M(Res), BSc

Associate Professor of Innovation

Dr David Baxter's photo

Dr David Baxter is Associate Professor of Innovation within Southampton Business School at the University of Southampton.

Associate Professor of Innovation in Southampton Business School. Current research includes the innovation process, customer insight methods, and knowledge and learning in innovation.

Previously a Lecturer in Innovation at Cranfield School of Management.

Professional Memberships and Activities:

Certified ScrumMaster®

Research interests

Current research interests include the application of novel methods within the innovation process, including the impact of agile methods such as Scrum. Recent research has examined customer insight methods (capturing hidden needs), and knowledge and learning in innovation.

Previous: knowledge management for engineering design, ontology, Product-Service Systems

Current PhD Projects Supervised:

PhD student: Keisha Taylor

PhD research: The sharing economy

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  • Baxter, D., Gao, J., & Li, Y. (2011). Editorial. International Journal of Product Lifecycle Management, 5(2-4), 99-101.
  • Module Leader for MANG6235 Part A: The Creator (MBA module)
  • Module Leader for MANG3046: Managing Innovation
  • Module Leader for ENTR6037: Innovation and Technology Transfer
  • Module Leader for MANG2008: Management Research
  • Module Leader for MANG3067: Engineering Management and Law
Dr David Baxter
Southampton Business School, University of Southampton, Highfield, Southampton SO17 1BJ, UK

Room Number: 2/6023

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