Please note that this module is core on the education practice and innovation pathway and optional on the other pathways. In this module you will examine the nature and role of technology-enhanced education from the full perspective of education as a whole. You will draw lessons from existing digital education research and practice to critically consider artificial intelligence in education (AIED). You will define what a critical perspective of AIED means for equitable educational practice.
Digital technologies are rapidly transforming our societies along with how teachers and schools operate. In this module you will explore how digital technologies can be used to enhance teaching and learning, while also critically considering how technologies can exacerbate and overcome problems in our societies.
The emergence of the digital economy has unlocked new opportunities for entrepreneurs, leading to the creation of new business models, innovations and value in data driven sectors. The digital economy initially stemmed from the technology sector, but as new tools and techniques have become more accessible and widespread, new digital enterprises and entrepreneurs have begun to emerge in a variety of sectors. Entrepreneurs have been particularly keen to locate opportunities where digital business models can be created to unleash disruptive innovation, with serial venturing teams becoming digital entrepreneurs. Considerable wealth has been accumulated through digital entrepreneurship,but developing successful and sustainable ventures is a complex task. This module provides insight into the emergence of digital entrepreneurship, key concepts, business models and the resources needed to develop successful ventures. Students will develop a business plan for a digital enterprise as part of a venture team and will present this plan in a business pitch. This module will be of interest to students planning on developing their own enterprise, or who intend on working in dynamic, digital businesses.
We will study the tools and techniques used in digital forensics and its relevance to incident responses and criminal investigations. This will include: Network Traffic, Disk and Memory Forensics, Hardware Architectures, Forensics frameworks, Attributions.
This module explores the relationship between digital culture and contemporary fiction. It gives you the opportunity to critically examine how the digital world in which you may, or may not, interact with everyday appears in both online and offline literary culture. We will focus on how contemporary fictional forms shape the understanding and perception of digital culture and, in turn, how digital culture influences fiction. Fictional forms to be considered include the novel, interactive web comics, narrative games, film and television episodes. For your assignments, you will have the opportunity to craft your own commentaries and produce and the option of creating a digital output.
In this second-year module on digital health principles, students will build on their Level 4 introductory biomedical knowledge, understanding of digital systems, and computational skills. Through this module, they will learn essential digital health principles, including technologies, processes, and theories related to the data science pipeline for health. This involves examining digital forms of health data, the technology and processes for data generation, methods for processing and analysis (including statistics and visualisation), and the integration of digital data into clinical decision-making. These principles and skills are crucial for biomedical engineering graduates specialising in either Digital Health or Artificial Intelligence.
The Digital Humanities project enables students to engage with a traditional dissertation or a project responding to an industry problem using humanities data science techniques. Students will be guided by a personal supervisor.
This module aims to provide a coherent introduction to digital VLSI design in CMOS, and to give students a broad understanding of the main principles required for system-on-chip design. Advanced techniques such as timing analysis and asynchronous design will also be introduced. In addition, the module extensively covers hardware architectures and timing behaviours of fundamental computer arithmetic circuits.
Important revolutions in communication emerged from long-term visions of freedom of expression, sharing ideas and connecting civilizations and knowledge for the benefit of societies – large or niche ones. The digital age transformed the communication process, requiring new business strategies, efficient planning, and acute understanding of the latest dimensions in technological advancement. The module will introduce students to the planned integrated marketing strategies, a methodical, critical and planned perspective on how to use the new techniques effectively in the actual digital business environment.
There is an unprecedented range of applications that support digital marketing, ranging from ‘out of the box’ applications to support changing digital ecosystem such as e-mail marketing, search engine marketing, social media marketing, affiliate/influencer marketing as well as enabling technologies for marketing such as website design, user experience implementation, engagement and metrics
This module focusses on strategic marketing decision making and reflects the marketing role in building and sustaining an organisation’s competitive advantage in a digital age. We examine the dynamic digital environment through a situation analysis employing a range of digital techniques and outline how to take a strategic approach in marketing planning, and how a firm can manage its resources and employ digital techniques/methods to achieve an effective digital strategy. Overall, the module aims to examine how, in such a dynamic digital environment, competitive advantage might be developed through strongly differentiated positioning and exploited in a cost-effective manner. Its emphasis is on where and how the organisation competes and, in doing this, highlights the strategic significance of digital marketing.
The world has fundamentally changed- with digital and physical ecosystems merging. This creates a landscape that budding strategists and marketeers need to understand and navigate, especially in the fast-evolving fashion, luxury and lifestyle sectors. This module will extend the Digital Marketing: Future Landscapes module through exploring the application of creative elements, tools and plans to digital strategies for future-focused businesses, developing your understanding of how creative elements enable strategy to function and adapt. This module will enable you to understand how a strategic plan can be creatively executed with the latest brand building, customer experience building and performance marketing frameworks, tools and techniques across the marketing lifecycle. This module will also ensure a deep understanding of testing, planning, control and budgeting for any strategic plan’s creative execution.
This module aims to develop an understanding of the major issues facing marketers in the rapidly growing area of online marketing, with particular emphasis on the managerial implications of evolving business models and the associated new marketing applications. Students will acquire specialist employable knowledge in a rapidly developing subject area where employers are reporting significant skills shortages.
The world has fundamentally changed- with digital and physical ecosystems merging. This creates a landscape that budding strategists and marketeers need to understand and navigate, especially in the fast-evolving fashion, luxury and lifestyle sectors. The module will extend from an exploration of traditional digital marketing, addressing current and forthcoming trends, customer interactions and experience, new and emerging technologies, data footprints, platforms and algorithms. It will map the shifting landscape of marketing and strategy exploring emerging ethical questions and usage for digital technologies and AI. This module explores how learners can navigate and apply strategic thinking around digital business models, and marketing for both the near- and longer-term future.
Digital media influence and shape the ways we live and engage with others – not least in the world of work. Mobile apps, algorithmic cultures and automated decision making have ushered in a world of influencer marketing, freelancing and gig work that is impacting industries across the economy, from critical and creative labour to the platform economy, healthcare, and manufacturing. In this module you will engage with the impact of digital media on contemporary workers, workplaces, and work practices to develop a critical understanding of the rapidly changing contours of digital labour.
This module will introduce you to some of the core concepts and ideas in the broad theoretical context of Digital Media. We will explore contemporary global challenges in the media landscape and encourage you to develop critical thinking and identify potential lines of enquiry. You will engage with theories, ideas, new technologies and case studies that will challenge and advance your own thinking.
In this practice and research led module you will explore collaborative critical practice, and design and develop your own project. The module is team-taught, and thus informed by diverse voices with expertise in curated strands. Your project will be produced in a group as part of one of these specialised strands and complemented by your individual critical commentary of it. The resulting projects will participate in the student exhibition, curated in collaboration with the teaching team.
