This module aims to develop an understanding of the major issues facing marketers in the rapidly growing area of online marketing, with an emphasis on the managerial implications of evolving business models and the associated new marketing applications. Students will acquire specialist knowledge in a rapidly developing subject area where employers are reporting significant skills shortages. This includes data-driven marketing and the understanding of the tools and applications that can be applied to different types of marketing challenges. Students on this module will be given real-life unstructured marketing problems to work on and solve. They will be required to draw on leading-edge academic research and industry-based thought leadership to approach challenges in creative ways.
This module will advance your ideation, research, design and practical skills in the development and application of E-textiles for wearable technologies and other market sectors. You will increase your understanding of key materials, technologies and processes, alongside good design principles, innovation and identification of market specialisms and future trends.
Building on the econometric content learned in the second year this module introduces students to advanced econometric methods and machine learning. The module will first introduce an empirical problem then it will introduce the classical econometric answer to that problem and discuss how that method can fail. Then we will introduce machine learning methods that address potential failures of the classical econometric method, learn how to implement them in statistical software to then look at applications. Finally, we also discuss potential problems of the machine learning method. We will repeat this procedure with multiple topics. The goal of the course will mainly be prediction accuracy of the methods but extensions to causal inference and meaningful policy evaluation will also be mentioned. Applications to economic problem will be used throughout to illustrate the methods.
To provide an introduction to power system analysis and power electronics, and an in-depth coverage of electrical machine operation and design in the context of applications from the fields of renewable energy, marine propulsion, robotics and electric vehicles.
This module focuses on a range of epidemiological methods, concepts and approaches beyond those taught in the Basic Epidemiology module, to explore advanced quantitative methods used in epidemiological studies, and to apply these methods in research and practice.
The module covers, at advanced level, three topics that are central to applied geophysics in the marine environment.
Communications is arguably the most widespread application of fibre optics, and naturally forms an essential part of an MSc Programme specialising on fibre technologies. This module will cover topics ranging from the more general (aimed at students with a background that is different to engineering) to more specialised topics relating to modern communication systems. The module starts with an introduction to the history of optical communications and the evolution of optical communication systems. It covers aspects of optical networking, and looks in detail in the modulation and multiplexing techniques used in modern systems. Key optical components for communications are presented and their main characteristics are analysed, allowing the students to appreciate what features can make a difference in the performance. An introduction to wave propagation in optical fibres is presented next, with emphasis on the effects of fibre characteristics on fast data signals. Fibre component and amplification technology are considered in detail. The final part of the module covers topics that are relevant either to modern communication systems or that emerge from recent research in the field. It includes optical nonlinearities and their implications both in transmission and signal processing, as well as electronic signal processing and its ever-increasing role in optical communications. This module builds directly on the fundamental fibre technology module (OPTO6008) taught in Semester 1; together these modules provide in-depth knowledge of the core concepts of advanced telecommunication systems and the state-of-the-art of telecommunication systems technologies. This module series could also be of interest to students studying towards an MSc in Wireless Communications.
The aim of this module is to allow students to carry out an extensive field-based research project on a specific topic related to his/her main area of study.
This module is aimed at providing exposure to and understanding of advanced, specialist areas of Finite Element Analysis and their underlying Solid/Structural Mechanics concepts. It then concentrates on using this knowledge for solving discipline-specific engineering problems employing commercial Finite Element Analysis software.
Modelling fluid flow requires us first to extend vector calculus to include volumes that change with time. This will allow us to rephrase Newton’s second law of motion, that the force is equal to the time derivative of the linear momentum, in a way that can be applied to materials that flow and do not have a constant shape, i.e. to fluids. The final resulting equations are called the Navier-Stokes equations and are at the foundation of all fluid studies, from the microscopic motion of a bacterium to the hypersonic flow around a missile. In this module we will just touch on the simplest of the cases model by them: exact solutions of steady flows, water in a sloping channel, or of time dependent flows, driven by pulsating pressure (like blood flow). We will conclude by studying one of the most intriguing aspects of fluid dynamics, namely surface tension, the phenomenon responsible for the round shape of rain drops or soap bubbles. We will study its physical origin and how to model it in the context of the Navier-Stokes equations; we will finish by considering some fluid configurations where surface tension plays a dominant role (e.g. the capillary effect and soap bubbles).
The course will provide a research-led overview of functional materials and co-ordination compounds, including synthetic routes and approaches to new compound discovery. Applications of compounds based on optoelectronic, magnetic and catalytic properties will be covered.
This module extends the topics covered in the Game Design and Development module by looking at games design that uses more complex technology, or is situated in novel contexts. Students will get further practical experience of developing games within an industry-leading contemporary games engine, and are encouraged to consider games in a broad social and technical context.
General relativity is the theory of spacetime and gravity developed by Einstein. This module aims to develop a geometric understanding of general relativity and explore advanced applications of GR. In particular, we will study the physics of black holes (regions of spacetime which are causally disconnected from the rest of the Universe), uncovering their surprising properties.
