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This module builds on your prior marketing and strategy knowledge by focusing on the particular domain of brand management. The module highlights the ubiquitous presence of brands in our lives and how it can be used as an essential part of formulating a competitive strategic position in today’s marketplace that takes into account the organization, customers and society at large. The module will particularly focus on consumer driven brand management and explore how sustainable brand equity can be developed through cutting-edge frameworks, concepts and tools that are utilized across industries and nations within offline and online contexts.

This module builds on your prior marketing and strategy knowledge by focusing on the particular domain of brand management. The module highlights the ubiquitous presence of brands in our lives and how it can be used as an essential part of formulating a competitive strategic position in today’s marketplace that takes into account the organization, customers and society at large. The module will particularly focus on consumer driven brand management and explore how sustainable brand equity can be developed through cutting-edge frameworks, concepts and tools that are utilized across industries and nations within offline and online contexts.

This module builds on your prior marketing and strategy knowledge by focusing on the particular domain of brand management. The module highlights the ubiquitous presence of brands in our lives and how it can be used as an essential part of formulating a competitive strategic position in today’s marketplace that takes into account the organization, customers and society at large. The module will particularly focus on consumer driven brand management and explore how sustainable brand equity can be developed through cutting-edge frameworks, concepts and tools that are utilized across industries and nations within offline and online contexts.

This module consists two components: strategic branding and luxury marketing. It focuses on the nature of competitiveness in a global context. It offers students the opportunity to understand a fundamental branding strategy and luxury marketing management. The emphasis is on exploring the role of branding and the development of a brand through strategic marketing and highlights the performance of a brand in the value competition.

This module consists two components: strategic branding and luxury marketing. It focuses on the nature of competitiveness in a global context. It offers students the opportunity to understand a fundamental branding strategy and luxury marketing management. The emphasis is on exploring the role of branding and the development of a brand through strategic marketing and highlights the performance of a brand in the value competition.

Strategic decision-making and analysis are among the most critical advanced skills that successful project professionals must master and apply throughout projects. These competencies are essential in every stage of a project, from inception and planning through to execution, monitoring and evaluation. The significance of these expert skills and the consequences of decisions in delivering positive outcomes whilst mitigating potential failures are paramount and emphasised in both theory and practice across the project profession. Within the context of artificial intelligence, machine learning, and data-driven approaches, project professionals are expected to operate in increasingly complex and dynamic environments where precise decision-making is essential across industries. Making informed and timely decisions can be challenging, but it is fundamental to successfully managing projects. This module therefore introduces the characteristics of decisions and decision-making and analysis in contemporary project environments.

This module will further your understanding of design management and it’s link with the various fields of business in an organisation. You will be encouraged to critically analyse the function of design in an organisational context. You will begin to understand the con-text from a strategic business unit perspective and the wider impact of design management derived from economic, financial, and resource-based view. Through lectures and seminars, you will examine and explore key concepts of design audits, design law, Intellectual Property Rights (IPR), service design, design transformation and evaluate the impact of digital technologies including artificial intelligence in the context of design management activities.
The curriculum will also cover quality control models in design management, economic and financial aspects of decisions in design management, design-based aspects of brand equity, ethics & corporate social responsibility, and strategies for sustainable design in improving business performance. The module will also enable you to understand the significance of the consumer experience concept and the key factors that influence consumer expectations and experiences within the context of design.

This module will advance your understanding about the theory and practices of design management as an emerging field of study, and you will be encouraged to further apply this in the final major project in the third semester.

This module will further your understanding of design management and it’s link with the various fields of business in an organisation. You will be encouraged to critically analyse the function of design in an organisational context. You will begin to understand the con-text from a strategic business unit perspective and the wider impact of design management derived from economic, financial, and resource-based view. Through lectures and seminars, you will examine and explore key concepts of design audits, design law, Intellectual Property Rights (IPR), service design, design transformation and evaluate the impact of digital technologies including artificial intelligence in the context of design management activities.
The curriculum will also cover quality control models in design management, economic and financial aspects of decisions in design management, design-based aspects of brand equity, ethics & corporate social responsibility, and strategies for sustainable design in improving business performance. The module will also enable you to understand the significance of the consumer experience concept and the key factors that influence consumer expectations and experiences within the context of design.

This module will advance your understanding about the theory and practices of design management as an emerging field of study, and you will be encouraged to further apply this in the final major project in the third semester.

The module is designed to develop an appreciation of the role of management and the management of marketing functions in the modern organisation. The contribution of marketing to organisational performance in increasingly competitive and rapidly changing environment will be addressed. The module will focus on what being market-oriented means in practice to fashion organisations. The module will take a strategic orientation and introduce students to the theories, concepts, models, techniques, and current best-practices for developing and implementing management marketing strategies.