- Game Studies
- Digital and Postdigital Media Culture
- Creative AI and Robotics
- Children's Media Culture
AI and robotics for creative practice
postdigital culture and play
toys as technoculture
digital creative industries
games and game culture
Seth is a media theorist with particular interests in cultures, technologies and economics of games, toys, and play; design for postdigital play; and AI and robotics in art, games, and everyday life. He is the author of Toy Theory: the technological and the imaginary in play (forthcoming: MIT Press), Gameworlds: virtual media and children’s everyday play (Bloomsbury 2014), editor of The New Media and Technocultures Reader (Routledge 2011), and co-author of New Media: a critical introduction (2nd ed. Routledge 2009). He recently co-edited (with Alison Harvey) a special issue of Games & Culture on ludic economies.
His current projects include: creative AI for industry and education; the relationship between the cultural and creative economy and domestic digital creativity and play; and a book on toys as technoculture. He is the science and technology lead for the Southampton Institute for Arts and Humanities (SIAH) and leads the Faculty of Arts and Humanities AI & Arts research network.