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Doctor Shayan Shaikh

Dr Shayan Shaikh

Lecturer in D & D Driven Marketing

Research interests

  • Sustainable fashion
  • Luxury consumption
  • Personality assessment

More research

Accepting applications from PhD students.

Connect with Shayan


Shayan Shaikh is a lecturer in the Digital and Data Driven Marketing group at Southampton Business School. 

Shayan has published in top-tier journals like International Marketing Review and Journal of Consumer Behaviour and taught on several modules that comprise Consumer Psychology and Marketing, Marketing Communications and Media Management, Consumer Behaviour, and Academic Skills for Psychologists.