Research project

Feeling Towns

Project overview

Feeling Towns was part of the AHRC Place Programme that ran from 2022 to 2024. It sought to understand and evidence pride in place, and it explored the correlation between place attachment and the health of local cultural ecologies, using creative methods to understand what pride meant to different communities. Because pride in place was a key, exploratory metric in the 2022 Levelling Up White Paper, we worked with policymakers and heritage organisations to understand how pride could be meaningfully evaluated. We engaged with policymakers and arts practitioners to explore approaches that pride in place required.

 

Policy Impact

Feelings Towns delivered a series of policy outputs:

  • Hosted a series of policy-focused seminars on Levelling Up and pride.
  • Co-produced a think kit that made our methods for understanding pride in place accessible to organisations and communities.
  • Commissioned a poem and developed an animated film about the role of pride in the Levelling Up agenda.
  • Presented our project recommendations to launch the AHRC Place Programme Policy Brief Series.
  • Adapted our findings for parliamentary calls for evidence on Community Cohesion and New Towns.
  • Published a peer-reviewed journal article in Politics and Space.

View our policy outputs

 

Place Work

We collaborated with communities and decision-makers in five areas to understand the specific role of pride in place. We conducted hyper-local research in Darlington, Southampton, Hereford/Ledbury, Dorchester, and the Isle of Wight, using creative methods to elicit people’s feelings about the places where they lived, worked and volunteered. We provided each of our partners with bespoke place-based reports.

  • Pride and Northgate, Darlington
  • Pride and Harefield, Southampton
  • Pride and Hereford / Ledbury, Herefordshire
  • Pride and Dorchester, Dorset
  • Visions of Sandown, Isle of Wight

Read our place-based reports

 

A narrow cobbled alleyway is lined with colourful doors—pink, blue, yellow, and green—set into old brick buildings. At the end of the lane is a green‑fronted shop called “The Cheese & Wine Shop.”

Staff

Lead researchers

Professor Nicky Marsh

PROFESSOR
Research interests
  • Intersections between culture and economics
  • Cultural representations of risk, money, finance, markets
  • Gender, feminism and the economy 
Connect with Nicky

Other researchers

Dr Joseph Owen

Research Fellow
Research interests
  • Culture and heritage in place
  • Arts and humanities approaches to law and policy
  • Modernist art and literature
Connect with Joseph

Collaborating research institutes, centres and groups

Research outputs

Joseph Owen, Nicky Marsh & Michael J Howcroft, 2025
Type: report
Nicky Marsh, Michael J Howcroft & Joseph Owen, 2025
Type: report
Michael J. Howcroft, Nicky Marsh & Joseph Owen, 2024, Environment and Planning C: Politics and Space
Type: article
Nicky Marsh & Joseph Owen, 2023
Type: creativeMediaAndArtefact
Joseph Owen, Nicky Marsh & Michael J Howcroft, 2023
Type: other
Joseph Owen & Michael Howcroft, 2023
Type: conference