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Research project

Unexpected Enterprises

Project overview

The project investigates emerging forms of media entrepreneurship and their application to the development of media enterprise pedagogies. It explores ways in which the changing landscape of media contexts and cultural production gives rise to “unexpected enterprises”, reflecting technical and social innovations, such as those forged in the realm of participatory digital culture. The collaborative project employs design research methodologies, including an open innovation lab process, to enable co-inquiry involving students, educators and industry partners in considering emerging entrepreneurial forms and their implications for media enterprise initiatives. The project contributes to evolving creative and cultural forms of applied enterprise education.


Other researchers

Professor Daniel Ashton

Professor-Cultural & Creative Industries

Research interests

  • Work and the Creative Economy
  • Culture, Data and Place
  • Arts and Cultural Organisations
Connect with Daniel

Research outputs