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The University of Southampton
Winchester School of ArtPostgraduate study

MA Global Media Management

Studying during the coronavirus (COVID-19) pandemic
This course will run from January 2021. Find out how we’re safeguarding our students and staff during coronavirus.

Learn how to analyse the rapidly changing world of digital media – and how to influence its development. You’ll explore contemporary concepts through rigorous research and practice-based work, preparing you for success in the global creative and communications industries.

Introducing your course

The internet, social networks and mobile media are transforming the way news, entertainment and communications are produced and consumed. This degree will give you a critical understanding of the technological, social, cultural and political implications of these changes, and the skills to engage with and shape them. Covering contemporary topics ranging from gamification to citizen journalism, you’ll learn about organisations’ communications strategies and management practices, with a focus on how ideas are developed and how audiences and users respond to them. Informed by world-class research and taught within a creative art school environment, the course will enable you to explore the latest debates through practice-based projects using social media, photography, video and blogging. You’ll learn from leading researchers and external practitioners, gaining industry insights through guest lectures, behind-the-scenes visits and field trips. With a strong emphasis on employability, the course will help you to develop your professional profile in preparation for a role in the creative and communications industries, while its academic rigour means it is also excellent preparation for doctoral research.

On the MA Global Media Management course you’ll explore the communication strategies and techniques employed by commercial, charity, and activist organisations, looking at the way creative ideas are developed, and how audiences and users respond to them or generate their own media material.

View the programme specification for this course for 2020/21 entrants

View the programme specification for this course for 2021/22 entrants

Programme Structure

This is a full-time, one-year degree, comprising taught modules in semesters one and two, followed by a period of independent study for your final project in semester three.

In semester one you’ll take Global Media 1: Ideas and Debates, which will introduce you to some of the core concepts and issues relating to the role of media in a globalised world. You’ll develop your critical thinking skills through the exploration of topics such as big data, convergence and participatory cultures, creative industries, digital and citizen journalism, identity and online activism.

You’ll explore these topics further in practice-based workshops during the Critical Media Practice module. Working in our Mac suites, you’ll learn about creative practices, technical skills and conceptual frameworks by undertaking projects using a range of media, such as social media, photography, blogging, video and websites.

In semester two you’ll take Global Media 2: Industries and Technologies, in which you’ll use real-life case studies to analyse different approaches to management and strategic communication. You’ll also design and develop your own project or campaign, generating, evaluating and developing your ideas through workshops. For example, past students have explored crowdfunding by deciding on the overall aims, developing a strategy for generating interest and creating assets for the campaign.

You’ll also learn through study visits – destinations in previous years have included the Digital Marketing Week exhibition, the Science Museum in London and museums and galleries in Bristol.

Professional and Academic Skills modules in semesters one and two will develop your research and scholarship skills and your professional capabilities. You’ll learn about academic writing, identifying and acknowledging sources, and research methodologies in preparation for your final project. You’ll also hear from external speakers about different career options and develop skills that will help you to advance your career, such as networking and presentations skills.

In semester two you’ll also have the chance to tailor your learning according to your interests and career ambitions by choosing an optional module. These include subjects that complement your global media management studies, such as creative thinking and problem solving, digital cultures, entrepreneurship and visual cultures.

The final project is another opportunity to personalise your course, as you’ll be able to choose a topic for in-depth independent study. You’ll put your analytical and research skills into practice, with guidance from an academic supervisor, defining your research idea, identifying appropriate methodologies and undertaking your own research.

Past students’ final projects have explored topics such as:

  • the entrepreneurial use of YouTube by vloggers
  • the format and audience interaction of a political satire TV show
  • the impact of new technologies on the music industry
  • the use of gamification and location-aware media by a top sportswear brand
  • the use of clickbait in online news media

Industry-standard facilities 

Practice-based sessions are held in a Mac suite where you’ll have access to a range of industry-standard software packages. You’ll also be able to take advantage of the School’s superb resources, such as photography and video equipment, and the support of our skilled technicians.

Industry connections 

Academics use their industry connections to enrich the programme, bringing in regular guest lecturers and facilitating visits to cultural organisations. By coming into contact with external professionals throughout the course you’ll hear different perspectives on your study topics, gain insights into future careers and have an opportunity to develop your networks.

  • External speakers have included the head of market insight for Google India, a filmmaker from the United States, the head of content from a London investment bank, an international author and researcher on crowdfunding, and researchers working on digital media projects with external partners.
  • You’ll have behind-the-scenes access to three of Southampton’s world-class arts and cultural organisations – the John Hansard Gallery, The Nuffield Theatre, and Turner Sims concert hall. Previous visits have included staff talks and workshops on marketing and building audiences, use of social media and event programming, followed by seeing a performance at one of the venues.

Research-active academics

As you would expect from a Russell Group university degree, the course is informed by the internationally recognised expertise of our research-active academics. Their specialist areas include digital journalism, digital screen culture, and media and creative industries, organisation and economies. You’ll benefit from their knowledge and from their links with research centres such as the Archaeologies of Media and Technology Research Group, which open up opportunities to attend relevant seminars and events.

Our outstanding academics include:

Programme leader Dr Dan Ashton, whose research interests include media industries, digital technologies and participatory cultures. He is the co-editor of Cultural Work and Higher Education, and has published work in numerous academic journals. He has also worked in partnership with a range of cultural organisations on public exhibitions, teaching initiatives and research bids. He is currently involved with projects examining content curating, crowdsourcing, and emerging forms of digital labour.

Dr Valentina Cardo, whose research addresses media and politics, particularly the role that media and communication play in contemporary democratic processes and institutions. She has written widely on the intersection between politics, popular culture and gender, and is interested in questions of power, identity and difference, the changing relationship between the media and modes of political and civic agency, and the impact of digital technologies on traditional communication strategies.

Dr Mihaela Brebenel, whose interests include media archaeology, aesthetic theory, the politics of the audiovisual, feminist practices with moving images, and critical uses of archival images in academic and artistic practice. Her PhD, which was funded by the Arts and Humanities Research Council, focused on moving images, media and technology in recent history and contemporary Romanian critical art practice.

Dr Seth Giddings, whose research explores new media, videogames and play culture, and media theory. A recent study centred on ethologies of the design of playful technologies, from mobile games to robots to playground swings. His publications include Gameworlds: virtual media and children’s everyday play, which was published in 2014.

Key Facts

Learn how news, entertainment and communication media are being transformed through the global development of the internet, social networks and mobile media.

Blends intellectual exploration of the latest concepts and debates with practical digital media projects.

Taught by world-class researchers with particular expertise in creative industries, organisations and economies, digital journalism and digital screen cultures.

Offers the academic rigour of a Russell Group university degree alongside the creative approach of a leading art school

Use a range of industry-standard software packages in our Mac suites, as well as the School’s superb photography and video equipment.

Industry guest lectures and behind-the-scenes visits to cultural organisations provide insights into practice and potential careers, and opportunities to network.

Our graduates are now editors, digital marketing executives and social media analysts in companies including Nanjing University Press, Wunderman and 59 Global Ltd.

Typical entry requirements

Selection process

The admissions policy for the MA Global Media Management is based on students having a good honours degree in a relevant subject (2.1 or above) or an equivalent standard in other qualifications approved by the University.

If you would like the opportunity to discuss any details of the course in more detail, please email, who will either answer your queries or forward them to the appropriate member of staff.

English Language Requirements

International and EU students applying for this programme are required to have a minimum IELTS score of Band 2C, 6.5 overall with a minimum of 6.0 in all components prior to starting the programme. For a full list of English language tests accepted please see here.

The University also runs a number of English language courses to prepare students for study, details can also be found here for more information about the WSA pre-sessionals.

Pre-sessional courses

Our pre-sessional English language courses are the best way to prepare for study at the University of Southampton. The courses will improve your capability and confidence in using English language in your studies.

Pre-masters courses

If you do not meet our entry requirements for direct entry to one of our MA programmes, you could progress to one of them via the University’s Pre-masters course.

This page contains specific entry requirements for this course. Find out about equivalent entry requirements and qualifications for your country.

Typical course content

You will work in a creative environment in which students from other programmes will be studying. You will work on projects set by your discipline and be taught by staff specific to your programme. The work which you produce will be manifested through media appropriate to your discipline and you will experience workshops specific to your programme.

Year 1

This programme is studied over one year full-time and is divided into five modules, two are taken in semester 1, and two in semester 2 (one of which is an optional module selected from the list below). The last module (started in semester 2) is your Final Project and continues through the summer period (semester 3).

Semester One
Core [?]
A core module is a module which must be taken and passed.
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Semester Two
Core [?]
A core module is a module which must be taken and passed.
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

Please note: This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he takes full advantage of the learning opportunities that are provided. More detailed information can be found in the programme handbook (or other appropriate guide or website).

Tuition fees

List of tuition fees for this course and it's variations
Course TitleAwardYear of entryMode of studyUK/EUInternational
Global Media ManagementMA 2020Full-time£9,250£18,812
View the full list of course fees


Scholarships, bursaries, sponsorships or grants may be available to support you through your course. Funding opportunities available to you are linked to your subject area and/or your country of origin. These can be from the University of Southampton or other sources.

Explore funding opportunities

Costs associated with this course

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

There will also be further costs for the following, not purchasable from the University:

EquipmentApproved calculators: The University approved models are Casio FX-570 and Casio FX-85GT Plus. These may be purchased from any source and no longer need to carry the University logo.
StationeryYou will be expected to provide your own day-to-day stationery items, e.g. pens, pencils, notebooks, etc). Any specialist stationery items will be specified under the Additional Costs tab of the relevant module profile.
BooksWhere a module specifies core texts these should generally be available on the reserve list in the library. However due to demand, students may prefer to buy their own copies. These can be purchased from any source. Some modules suggest reading texts as optional background reading. The library may hold copies of such texts, or alternatively you may wish to purchase your own copies. Although not essential reading, you may benefit from the additional reading materials for the module.
EquipmentArt equipment and materials: Drawing paper, painting materials, sketchbooks Students on the Studio programmes will be required to purchase Sketchbooks the cost of which will vary.
EquipmentArt equipment and materials: Fabric, thread, wool Students taking the Studio based Fashion Design and Textile Design Programme will be required to purchase their own materials, the cost of which will vary. A student can choose the quality.
EquipmentDesign equipment and materials: Standard construction/modelling materials will be provided where appropriate, unless otherwise specified in a module profile. For customisation of designs/models calling for material other than standard construction/ modelling materials, students will bear the costs of such alternatives.
Printing and copyingWritten coursework: In most cases, written coursework such as essays, projects and dissertations is submitted online and by hard copy. The costs of printing a hard copy for submission of such coursework will be the responsibility of the student. The cost of photocopying will also be the responsibility of the student.
Printing and copyingPortfolio: Printing for the collation of a student’s portfolio will be the responsibility of the student.
OtherOptional visits (e.g. museums, galleries): Some modules may include optional visits to a museum, galleries, or industry. You will normally be expected to cover the cost of travel, admission and food unless otherwise specified in the module profile.
OtherParking costs: Free parking is not normally available on campus to students.
TravelThe Student’s Union provide a mini free bus service which runs every 2 hours between the Winchester Campus and the Highfield Campus. Students are responsible for all other daily travel expenses.

In some cases you'll be able to choose modules (which may have different costs associated with that module) which will change the overall cost of a programme to you. Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

The course uses a mix of learning styles, so you’ll learn about topics and current debates in lectures and explore them in seminars and practice-based digital media technology workshops. You’ll also undertake independent study. We use group work, case studies and practical exercises to enable you to apply your learning. Field trips and guest lectures will bring different perspectives on the topics you are studying. Throughout the course you’ll receive regular feedback from your tutors and peers, enabling you to refine your work and focus your learning as you progress through the course.

Essential transferable skills are embedded into the modules, enhancing your employability. For example you’ll gain skills in business and audience research, team and group work, audio-visual production and writing for social media, as well as the ability to confidently discuss and present ideas.

Assessment methods vary by module, but will include illustrated essays (essays created on a webpage with embedded videos, images, links, etc), presentations, a portfolio linked to professional and academic skills activities, a research proposal and your final project.

Study locations

Winchester campus

Winchester campus

Winchester School of Art is set in pleasant, green surroundings close ...Find out more

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