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Luxury Brand Management (MA)

Master of Arts
Typical Offer
2:1 degree View full entry requirements
1 year
Course Type
Next course starts
September 2024

About this course

Develop the skills needed for success in one of the fastest-growing areas of global business. This Luxury Brand Management MA will offer you a high level of industry exposure, creating a range of career opportunities.

You'll have exceptional learning experiences, visit luxury brands, have the invaluable chance to work on an industry consultancy project, and benefit from regular talks from top companies.

This Luxury Brand Management master’s is one of just a few courses of its kind in the UK. You'll look at a variety of premium industries including; fashion, perfume, hotels, yachts, automobiles, fine wines and spirits, and exclusive clubs.

Our MA Luxury Brand Management degree covers brand design and management, whilst exploring current industry issues and debates. You’ll take part in a variety of study trips, including to London and Paris, working on luxury projects, visiting luxury businesses and meeting industry professionals.

You'll also learn: 

  • luxury consumer profiles and website design 
  • evolution of the luxury market and globalisation of luxury brands
  • consultancy and project management
  • social media influence 
  • cobranding, brand extensions, and brand heritage  

We also collaborate with a London-based luxury brand agency to offer a limited number of internships. Additional industry input will allow you to develop your networks.

Previous input has been provided by:

  • Aston Martin 
  • Bremont 
  • Maserati 
  • George Bayntun 
  • The Ritz 
  • Royal Southampton Yacht Club 
  • The Savoy 
  • Wright & Teague

We regularly review our courses to ensure and improve quality. This course may be revised as a result of this. Any revision will be balanced against the requirement that the student should receive the educational service expected. Find out why, when, and how we might make changes.

Our courses are regulated in England by the Office for Students (OfS).

Course lead

Debbie Pinder has held senior global marketing positions for international luxury brands, such as De Beers, Jo Malone, Coty, Clarins, L’Oreal. Debbie continues to advise luxury brands on global strategy as a consultant. Her current research focuses on the new affluent luxury consumer, luxury wellbeing and luxury in the airport. Her inspiring teaching was recently recognised with a University Vice-Chancellors’ award. 

Our academics are also members of the prestigious Winchester Luxury Research Group, a hub for world-leading research into a range of luxury-related areas.

Course location

This course is based at Winchester.

Awarding body

This qualification is awarded by the University of Southampton.

Download the Course Description Document

The Course Description Document details your course overview, your course structure and how your course is taught and assessed.