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Postgraduate
Courses / Postgraduate / Luxury Brand Management (MA)

Luxury Brand Management (MA)

Award
Master of Arts
Duration
1 year
Course Type
Full-time
Campus
Winchester
Next course starts
September 2022

About this course

Develop the skills needed for success in one of the fastest-growing areas of global business. This Luxury Brand Management MA will offer you a high level of industry exposure, creating a range of career opportunities.

You'll have exceptional learning experiences, visit luxury brands, have the invaluable chance to work on an industry consultancy project, and benefit from regular talks from top companies.

This Luxury Brand Management master’s is one of just a few courses of its kind in the UK. You'll look at a variety of premium industries including; fashion, perfume, hotels, yachts, automobiles, fine wines and spirits, and exclusive clubs.

You can apply for this degree if you have 1 to 2 years’ experience in the luxury industry and an accepted 2:1 degree or relevant qualification. It is also suitable for those with relevant professional experience.

Our MA Luxury Brand Management degree covers brand design and management, whilst exploring current industry issues and debates. You’ll take part in 2 week-long study trips to London and Paris working on a project, visiting luxury businesses and meeting industry professionals.

You'll also learn: 

  • luxury consumer profiles and website design 
  • evolution of the luxury market and globalisation of luxury brands
  • consultancy and project management
  • social media influence 
  • cobranding, brand extensions, and brand heritage  

We also collaborate with a London-based luxury brand agency to offer a limited number of internships. Additional industry input will allow you to develop your networks.

Previous input has been provided by;  

  • Aston Martin 
  • Bremont 
  • Maserati 
  • George Bayntun 
  • The Ritz 
  • Royal Southampton Yacht Club 
  • The Savoy 
  • Wright & Teague

Course lead

Debbie Pinder has held senior global marketing positions for international luxury brands, such as De Beers, Jo Malone, Coty, Clarins, L’Oreal. Debbie continues to advise luxury brands on global strategy as a consultant. Her current research focuses on the new affluent luxury consumer, luxury wellbeing and luxury in the airport. Her inspiring teaching was recently recognised with a University Vice-Chancellors’ award. 

Our academics are also members of the prestigious Winchester Luxury Research Group, a hub for world-leading research into a range of luxury-related areas.

Course location

This course is based at Winchester.

Awarding body

This qualification is awarded by the University of Southampton.

Download the Course Description Document

The Course Description Document details your course overview, your course structure and how your course is taught and assessed.

Changes due to COVID-19

Although the COVID-19 situation is improving, any future restrictions could mean we might have to change the way parts of our teaching and learning take place in 2021 to 2022. We're working hard to plan for a number of possible scenarios. This means that some of the information on this course page may be subject to change.

Find out more on our COVID advice page.

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