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Courses / Postgraduate / Design Management (MA)

Design Management (MA)

Master of Arts
1 year
Course Type
Next course starts
September 2021

About this course

Convert your creative ideas into business success and use the power of design and innovation in a corporate context. This MA Design Management will teach you how to understand, manage and oversee the process of design in all aspects of business. Providing you with a huge range of career opportunities.


This course will suit a graduate or professional who wants to excel in design and business.

Throughout this design management master's course you’ll develop essential workplace skills and put your learning into practice. You’ll take part in mini projects, including auditing the user experience of digital services and looking at brand design for a range of organisations. In a sophisticated group marketing simulation workshop you’ll invent a company, design and sell a product, then use customer and market feedback to review and develop this.

You’ll be taught by a variety of design management specialists who’ll involve you in their research to enhance your learning. They’ll help you develop original ideas to negotiate and co-create with designers, marketers, financiers, lawyers, and clients. 

Studying as a design management postgraduate with us will give you access to strong links with a range of industries. External practitioners regularly give lectures and run workshops, where you can see how design management theory applies to real life business scenarios and get a chance to network. 

This degree covers: 

  • marketing and branding 
  • service, process, and product design 
  • customer experience design 
  • project and risk management 

Course lead

This strategic design management course leader is Dr Yuanyuan Yin.They have Lead for projects funded by the Economic and Social Research Council, British Council, China Confucius Institute Headquarter and the University. Dr Yuanyuan Yin explores inclusive service design for ageing population in the UK and China. Before joining the University, they worked as designer and design researcher for several companies such as Lenovo in China, Design Bridge and Xerox in the UK.

Course location

This course is based at Winchester.

Awarding body

This qualification is awarded by the University of Southampton.

Download the programme specification

The programme specification sets out the learning outcomes of this course and details how the course is taught and assessed.

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