About this course
Convert your creative ideas into business success and use the power of design and innovation in a corporate context. This MA Design Management will teach you how to understand, manage and oversee the process of design in all aspects of business. Providing you with a huge range of career opportunities.
This course will suit a graduate or professional who wants to excel in design and business.
Throughout this design management master's course you’ll develop essential workplace skills and put your learning into practice. You’ll take part in mini projects, including auditing the user experience of digital services and looking at brand design for a range of organisations. In a sophisticated group marketing simulation workshop you’ll invent a company, design and sell a product, then use customer and market feedback to review and develop this.
You’ll be taught by a variety of design management specialists who’ll involve you in their research to enhance your learning. They’ll help you develop original ideas to negotiate and co-create with designers, marketers, financiers, lawyers, and clients.
Studying as a design management postgraduate with us will give you access to strong links with a range of industries. External practitioners regularly give lectures and run workshops, where you can see how design management theory applies to real life business scenarios and get a chance to network.
This degree covers:
- marketing and branding
- service, process, and product design
- customer experience design
- project and risk management
This strategic design management course leader is Dr Yuanyuan Yin.They have Lead for projects funded by the Economic and Social Research Council, British Council, China Confucius Institute Headquarter and the University. Dr Yuanyuan Yin explores inclusive service design for ageing population in the UK and China. Before joining the University, they worked as designer and design researcher for several companies such as Lenovo in China, Design Bridge and Xerox in the UK.
This course is based at Winchester.
This qualification is awarded by the University of Southampton.
Download the programme specification
The programme specification sets out the learning outcomes of this course and details how the course is taught and assessed.
You'll need a 2:2 degree or an approved qualification in one of the following subject areas:
- public relations (PR)
- international trade
- graphic art
- interior design
- product design
- tourism management
- logistics (supply chain)
Recognition of professional experience
If you don't have the exact entry requirements, but you have significant work experience in this sector we’ll assess your relevant professional experience, your subject knowledge and your aptitude for learning.
Your application will be considered on individual merit and you may be asked to attend an interview.
Got a question?
If you're not sure that you have the right experience or qualifications to get onto this course please contact our enquiries team; we're very happy to help.Email: firstname.lastname@example.org
Tel: +44(0)23 8059 5000
This master’s is for a full 12 months from October to the following October, divided across three 3 semesters.
The first 8 months in semester one 1and 2 will be taught modules, and the final four 4 months in the third semester will be your final project (dissertation).
Want more detail? See all the modules in the course.
For entry in Academic Year 2020-21
You must study the following modules in year 1:
You must also choose from the following modules in year 1:
Learning and assessment
As well as lectures, seminars, and independent study you’ll learn through:
- guest speakers
- optional study visits to museums
- peer group learning
- problem-solving activities
- class discussion, critiques, and presentations
- personal feedback sheet after each marking period
You’ll also be encouraged to attend relevant conferences, such as the Design Management Institute conference.
We'll assess you through a variety of methods, including:
- peer assessment tasks
- written assignments
- project reports
- portfolio (3,000 words)
- dissertation (10,000 words)
Your dissertation is your final project. You will need to write a critical paper which should be 10,000 words.
Focusing on a contemporary design management issue, you will investigate this thoroughly. Collating, critically analysing and commenting on the ideas and viewpoints of others, with those of your own.
We have a close-knit learning community at Winchester School of Art. Our friendly and approachable academic team are dedicated to supporting you to achieve your full potential.
You’ll be allocated a personal academic tutor who will be the first point of contact for anything you need to help with, academic or other. In addition, the University offers a wide range of learning, welfare and support services if you need them.
Our graduates often go on to managerial and executive roles in creative and business industries. They work with design teams at major companies such as Apple, Evian, Tank Innovation, iFLY TEK. Others have become university lecturers, are undertaking PhDs, or are self-employed.
From this course you could develop a career in:
- design, service, product management
- business strategy
- marketing or brand management
- account handling and management
- market research
Careers services at Southampton
We're a top 20 UK university for employability (QS Graduate Employability Rankings 2019). Our Careers and Employability Service will support you throughout your time as a student and for up to 5 years after graduation. This support includes:
- work experience schemes
- CV/resume and interview skills workshops
- networking events
- careers fairs attended by top employers
- a wealth of volunteering opportunities
- study abroad and summer school opportunities
We have a vibrant entrepreneurship culture. You'll be able to take advantage of:
Fees, costs and funding
Fees for a year's study:
- UK/EU students pay £9,250.
- International students pay £18,812.
When you accept your offer to study on this course you’ll be asked to pay a deposit. This is non-refundable. The deposit amount is:
- UK/EU students: £250
- International students: £1,000
Full terms and conditions and details of how to pay this deposit will be sent to you in your offer letter.
What your fees pay for
Your tuition fee covers the full cost of tuition and all examinations.
10% alumni discount
If you’re a graduate of the University of Southampton you get a 10% discount on your postgraduate tuition fees.
Postgraduate Master’s Loans (UK and EU nationals only)
This can help with course fees and living costs while you study a postgraduate master's course. Find out if you're eligible.
Funding your postgraduate studies
A variety of additional scholarships, grants and bursaries may be available to help you fund your master’s study, both from the University and from other organisations.
How to apply
You can apply directly through our online form by using the apply button on this page.
Applications must be received no later than 4 weeks before the start of the course. You must supply all supporting documentation at least two weeks before starting your course.
We recommend you apply at least 6 weeks before the start of the course to ensure you're able to meet our requirements and apply for a visa in time.
We cannot guarantee students who do not meet these deadlines will be able to begin their course.
When you apply you’ll need to submit a personal statement explaining why you want to take the course.
You’ll need to include information about:
- your knowledge of the subject area
- why you want to study a postgraduate qualification in this course
- how you intend to use your qualification
You'll also need to send 2 academic references.
Please include the required paperwork showing your first degree and your IELTS English language test score (if you are a non-native English speaker) with your application. Without these, your application may be delayed.
Learn more about how to apply with our postgraduate application guide.
What happens after you apply
You'll be able to track your application through our online Applicant Record System.
We will assess your application on the strength of your:
- academic achievements
- relevant professional experience
- personal statement
- academic references
We'll get back to you within 6 weeks with a decision about your application.
Equality and diversity
We treat and select everyone in line with our Equality and Diversity Statement.
Got a question?
Please contact us if you're not sure you have the right experience or qualifications to get onto this course.
Tel: +44(0)23 8059 5000