The aim of this module is to introduce students to the boundary between logic gates and software, and explain how computer systems are constructed and executed. This includes aspects such as how high-level concepts such as arithmetic and logic are mapped down to binary gates, and how CPUs can be constructed from those gates. On completing this course students will have a good understanding oh how the digital infrastructure underlying their software actually works. For AI students this will serve to de-mystify the operation of CPUs and logic for some students, and allow them to understand how to program efficiency and high-performance systems. For CE students this forms the basis on which computer architecture will be developed in 2nd year, then expanded in advanced computer architecture in 3rd year.
The topics considered are: z transforms, sampling and reconstruction, discretisation, elements of realisation theory, controller design via pole placement, observers, optimal control design.
This module is taught together with ELEC3206 Digital Control System Design. ELEC6240 has higher requirements on the desired learning outcomes which will be assessed by a different set of coursework.
Digital Cultures is an elective module covering a broad range of topics relating to the encounter with digital environments, audiovisual content and the aesthetics and politics of media technologies in historical and contemporary contexts. This module introduces you to key concepts, themes and debates within digital cultures. The aim is to develop your critical and independent understandings of digital media environments, their political-economic and cultural contexts and their relationship to art, design and management practices.
The module is intended to provide: a) a theory-based account of changes and innovations in technology which impact generally on the digital literacy skills and practices that students bring to class and, more specifically, on their potential implications for foreign language teaching and learning; b) an overview of digital learning environments and tools and the affordances they provide; c) perspectives on pedagogy, materials/resources and course design involving digital language learning.
Please note that this module is core on the education practice and innovation pathway and optional on the other pathways. In this module you will examine the nature and role of technology-enhanced education from the full perspective of education as a whole. You will draw lessons from existing digital education research and practice to critically consider artificial intelligence in education (AIED). You will define what a critical perspective of AIED means for equitable educational practice.
During this module you will explore some of the new and innovative practices and challenges facing education. The module begins by examining innovation in a wider sense, such as the changing curriculum or the challenges of globalisation, but then moves to a closer examination of eLearning, one of the more noticeable challenges facing education practices.
Digital technologies are rapidly transforming our societies along with how teachers and schools operate. In this module you will explore how digital technologies can be used to enhance teaching and learning, while also critically considering how technologies can exacerbate and overcome problems in our societies.
The emergence of the digital economy has unlocked new opportunities for entrepreneurs, leading to the creation of new business models, innovations and value in data driven sectors. The digital economy initially stemmed from the technology sector, but as new tools and techniques have become more accessible and widespread, new digital enterprises and entrepreneurs have begun to emerge in a variety of sectors. Entrepreneurs have been particularly keen to locate opportunities where digital business models can be created to unleash disruptive innovation, with serial venturing teams becoming digital entrepreneurs. Considerable wealth has been accumulated through digital entrepreneurship,but developing successful and sustainable ventures is a complex task. This module provides insight into the emergence of digital entrepreneurship, key concepts, business models and the resources needed to develop successful ventures. Students will develop a business plan for a digital enterprise as part of a venture team and will present this plan in a business pitch. This module will be of interest to students planning on developing their own enterprise, or who intend on working in dynamic, digital businesses.
We will study the tools and techniques used in digital forensics and its relevance to incident responses and criminal investigations. This will include: Network Traffic, Disk and Memory Forensics, Hardware Architectures, Forensics frameworks, Attributions.
This module explores the relationship between digital culture and contemporary fiction. It gives you the opportunity to critically examine how the digital world in which you may, or may not, interact with everyday appears in both online and offline literary culture. We will focus on how contemporary fictional forms shape the understanding and perception of digital culture and, in turn, how digital culture influences fiction. Fictional forms to be considered include the novel, interactive web comics, narrative games, film and television episodes. For your assignments, you will have the opportunity to craft your own commentaries and produce and the option of creating a digital output.
This module critically explores the profound and complex ways digital technologies, data, and algorithms are framing, shaping, and sometimes distorting our understanding of the past. Moving beyond the simplistic notion of technology as a neutral tool, we will examine how digital platforms and practices actively mediate our relationship with history and culture, creating both radical new opportunities and significant ethical dilemmas. The course investigates how digital environments influence our perception of the past, focusing on cultural visibility, critical display, and imaginative reconstruction across multiple forms of media. We will pay close attention to the inherent imbalance of power and space in digital representations, from the 'Instagramable' past and digital archives to moving image collections and cinematic reconstructions. We will cover a diverse range of cultural artifacts and sources, including literature, manuscripts, linguistic data, archaeological sites, material culture, and philosophical texts, alongside increasingly important of interactive media from both non-Western and Western traditions. No technical or theoretical knowledge is required to take this module. It is open to all, whether you want to develop an approach to thinking about the intersections of digital and cultural heritage, or you want to work with digital methods and critical frameworks to apply justice-led thinking to your analysis of the past.
In this second-year module on digital health principles, students will build on their Level 4 introductory biomedical knowledge, understanding of digital systems, and computational skills. Through this module, they will learn essential digital health principles, including technologies, processes, and theories related to the data science pipeline for health. This involves examining digital forms of health data, the technology and processes for data generation, methods for processing and analysis (including statistics and visualisation), and the integration of digital data into clinical decision-making. These principles and skills are crucial for biomedical engineering graduates specialising in either Digital Health or Artificial Intelligence.
The Digital Humanities project enables students to engage with a traditional dissertation or a project responding to an industry problem using humanities data science techniques. Students will be guided by a personal supervisor.
This module aims to provide a coherent introduction to digital VLSI design in CMOS, and to give students a broad understanding of the main principles required for system-on-chip design. Advanced techniques such as timing analysis and asynchronous design will also be introduced. In addition, the module extensively covers hardware architectures and timing behaviours of fundamental computer arithmetic circuits.
This module explores the relationship between digital culture and contemporary fiction. It gives you the opportunity to critically examine how the digital world in which you may, or may not, interact with everyday appears in both online and offline literary culture. We will focus on how contemporary fictional forms shape the understanding and perception of digital culture and, in turn, how digital culture influences fiction. Fictional forms to be considered include the novel, interactive web comics, narrative games, film and television episodes. For your assignments, you will have the option of creating a digital output.
Important revolutions in communication emerged from long-term visions of freedom of expression, sharing ideas and connecting civilizations and knowledge for the benefit of societies – large or niche ones. The digital age transformed the communication process, requiring new business strategies, efficient planning, and acute understanding of the latest dimensions in technological advancement. The module will introduce students to the planned integrated marketing strategies, a methodical, critical and planned perspective on how to use the new techniques effectively in the actual digital business environment.
There is an unprecedented range of applications that support digital marketing, ranging from ‘out of the box’ applications to support changing digital ecosystem such as e-mail marketing, search engine marketing, social media marketing, affiliate/influencer marketing as well as enabling technologies for marketing such as website design, user experience implementation, engagement and metrics
This module focusses on strategic marketing decision making and reflects the marketing role in building and sustaining an organisation’s competitive advantage in a digital age. We examine the dynamic digital environment through a situation analysis employing a range of digital techniques and outline how to take a strategic approach in marketing planning, and how a firm can manage its resources and employ digital techniques/methods to achieve an effective digital strategy. Overall, the module aims to examine how, in such a dynamic digital environment, competitive advantage might be developed through strongly differentiated positioning and exploited in a cost-effective manner. Its emphasis is on where and how the organisation competes and, in doing this, highlights the strategic significance of digital marketing.
The world has fundamentally changed- with digital and physical ecosystems merging. This creates a landscape that budding strategists and marketeers need to understand and navigate, especially in the fast-evolving fashion, luxury and lifestyle sectors. This module will extend the Digital Marketing: Future Landscapes module through exploring the application of creative elements, tools and plans to digital strategies for future-focused businesses, developing your understanding of how creative elements enable strategy to function and adapt. This module will enable you to understand how a strategic plan can be creatively executed with the latest brand building, customer experience building and performance marketing frameworks, tools and techniques across the marketing lifecycle. This module will also ensure a deep understanding of testing, planning, control and budgeting for any strategic plan’s creative execution.
This module aims to develop an understanding of the major issues facing marketers in the rapidly growing area of online marketing, with particular emphasis on the managerial implications of evolving business models and the associated new marketing applications. Students will acquire specialist employable knowledge in a rapidly developing subject area where employers are reporting significant skills shortages.
The world has fundamentally changed- with digital and physical ecosystems merging. This creates a landscape that budding strategists and marketeers need to understand and navigate, especially in the fast-evolving fashion, luxury and lifestyle sectors. The module will extend from an exploration of traditional digital marketing, addressing current and forthcoming trends, customer interactions and experience, new and emerging technologies, data footprints, platforms and algorithms. It will map the shifting landscape of marketing and strategy exploring emerging ethical questions and usage for digital technologies and AI. This module explores how learners can navigate and apply strategic thinking around digital business models, and marketing for both the near- and longer-term future.
Digital media influence and shape the ways we live and engage with others – not least in the world of work. Mobile apps, algorithmic cultures and automated decision making have ushered in a world of influencer marketing, freelancing and gig work that is impacting industries across the economy, from critical and creative labour to the platform economy, healthcare, and manufacturing. In this module you will engage with the impact of digital media on contemporary workers, workplaces, and work practices to develop a critical understanding of the rapidly changing contours of digital labour.
