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Professor Joanne Roberts

Professor in Luxury Brand Management

Research interests

  • Joanne has written extensively in the fields of business and management. She has published widely in leading international academic journals including Journal of Management Studies, Journal of Business Ethics, Management Learning, and Research Policy. Joanne is author of Multinational Business Services Firms (Ashgate, 1998) and A Very Short, Fairly Interesting and Reasonably Cheap Book About Knowledge Management (Sage Publications, 2015). In addition, she is co-editor of Knowledge and Innovation in the New Service Economy, with A. Andersen, J. Howells, R. Hull and I. Miles (Edward Elgar, 2000, Living with Cyberspace, with J. Armitage (Continuum, 2002), Community, Economic Creativity and Organization, with A. Amin (Oxford University Press, 2008), and Critical Luxury Studies: Art, Design, Media, with J. Armitage (Edinburgh University Press, 2016). Joanne is also co-editor, with John Armitage, of The Spirit of Luxury, a special issue of the journal Cultural Politics (Duke University Press, 2016), and The Third Realm of Luxury: Connecting Real Places and Imaginary Spaces, (Bloomsbury Publishing, 2020).
  • Most recently, Joanne has co-edited, with Pierre-Yves Donzé and Véronique Pouillard, The Oxford Handbook of Luxury Business, (Oxford University Press, 2022).

More research

Accepting applications from PhD students.

Connect with Joanne


Address: Satellite - Park Avenue, Winchester, SO23 8DL (View in Google Maps)


Professor Joanne Roberts is Professor in Arts and Cultural Management and Director of the Winchester Luxury Research Group at Winchester School of Art at the University of Southampton, UK.

Joanne gained her PhD at the Centre for Urban and Regional Development Studies, Newcastle University, UK, and she has held academic posts at the Universities of Durham, Newcastle, and Northumbria, UK. In previous posts Joanne has managed subject groups of more than 30 academics. From July 2016 until July 2018 she was Director of Research at Winchester School of Art.

Joanne’s areas of expertise include creativity and innovation, knowledge management, luxury and international business. She is an active member of several national and international scholarly networks, including the British Academy of Management.

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