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Doctor Moutusi Maity

Dr Moutusi Maity

Associate Professor

Research interests

  • Online channel characteristics and consumer decision-making/choice
  • Social media, Online reviews, Online word-of-mouth, Social influencers 
  • ICT and consumer privacy

More research

Accepting applications from PhD students.

Email: m.maity@soton.ac.uk

Address: B2, West Highfield Campus, University Road, SO17 1BJ

About

Moutusy is currently an Associate Professor at the Department of Marketing, at Southampton Business School, University of Southampton, UK. Her research interests are in the areas of consumer interaction with information and communication technology (ICT) (e.g., Internet/e-commerce, mobile/m-commerce, social media, online word of mouth, digital marketing). Her research examines the impact of ICT on individuals, businesses, and society. Specifically, her work investigates the impact of online channel characteristics on consumer decision-making and choice, consumer reviews on social media and e-commerce platforms, social influencers, and social networks. Moutusy also examines issues pertaining to ICT adoption and use among those from the lower socioeconomic strata in emerging economies.    

Her research has appeared in reputable journals, including the Journal of RetailingDecision Support SystemsJournal of Business EthicsJournal of Business Research, Technological Forecasting & Social Change, Journal of Macromarketing, Journal of Marketing Theory and PracticeInformation Technology & PeopleJournal of Consumer Behaviour, and Journal of Retailing and Consumer Service, among others. 

Her books Digital Marketing (2022), Marketing Analytics (2021), and Internet Marketing: A Practical Approach in the Indian Context (2017), have been published by the Oxford University Press (OUP).

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