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The University of Southampton
Centre for Risk Research

Fake it before you make it: How to manage the risks and uncertainties in developing your first start-up business Event

Ashley Aberneithy
14:00 - 15:00
3 May 2017
Room 1085 Building 2 Southampton Business School Highfield Campus University of Southampton SO17 1BJ

For more information regarding this event, please telephone Dr Ian G.J. Dawson on 02380 598094 or email .

Event details

Have you ever wanted to start your own company? It’s as easy as riding a bike. Except your bike is on fire, you’re on fire and everything around you is on fire! In this talk, Ashley Abernathy, CEO of Analytic AI, will share his experiences of building disruptive technology driven companies. He will examine how he used decision analysis to manage the risks and uncertainties he faced in building his own successful company. He will share his secrets and provide all the tips and experiences that he wished he'd been given 5 years ago. He will also discuss issues such as how to convince investors that you have a great concept, validating ideas against real customers, hiring staff, delivering products and dealing with competitors.

Speaker information

Ashley Aberneithy, is the CEO of Analytic AI, (, a business aimed at optimising the hedging strategies of financial firms by exploring common heuristics and behavioural traits which exist amongst financial market traders. Ashley is also a Managing Director at Star Financial Systems, a disruptive technology company who build the latest generation of financial trading technology.

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