Skip to main navigationSkip to main content
The University of Southampton
Southampton Marine and Maritime Institute
(023) 8059 6971

Professor Joanne Roberts BA (Hons), PGCE, PhD, FHEA

Professor in Arts and Cultural Management, Director of the Winchester Luxury Research Group

Professor Joanne Roberts's photo

Professor Joanne Roberts is Professor in Arts and Cultural Management and Director of the Winchester Luxury Research Group at Winchester School of Art at the University of Southampton, UK.

Joanne gained her PhD at the Centre for Urban and Regional Development Studies, Newcastle University, UK, and she has held academic posts at the Universities of Durham, Newcastle, and Northumbria, UK. In previous posts Joanne has managed subject groups of more than 30 academics. From July 2016 until July 2018 she was Director of Research at Winchester School of Art.

Joanne’s areas of expertise include creativity and innovation, knowledge management, luxury and international business. She is an active member of several national and international scholarly networks, including the British Academy of Management.

Joanne has written extensively in the fields of business and management. She has published widely in leading international academic journals including Journal of Management Studies, Journal of Business Ethics, Management Learning, and Research Policy. Joanne is author of Multinational Business Services Firms (Ashgate, 1998) and A Very Short, Fairly Interesting and Reasonably Cheap Book About Knowledge Management (Sage Publications, 2015). In addition, she is co-editor of Knowledge and Innovation in the New Service Economy, with A. Andersen, J. Howells, R. Hull and I. Miles (Edward Elgar, 2000, Living with Cyberspace, with J. Armitage (Continuum, 2002), Community, Economic Creativity and Organization, with A. Amin (Oxford University Press, 2008), and Critical Luxury Studies: Art, Design, Media, with J. Armitage (Edinburgh University Press, 2016). Joanne is also co-editor,. with John Armitage, of The Spirit of Luxury, a special issue of the journal Cultural Politics (Duke University Press, 2016)

Presently Joanne is co-editing The Third Realm of Luxury: Connecting Real Places and Imaginary Spaces with John Armitage (Bloomsbury, forthcoming) and The Oxford Handbook of Luxury Business with Pierre-Yves Donzé and Véronique Pouillard (Oxford University Press, forthcoming). Her current research focuses on the role of knowledge and ignorance in the field of luxury, including how they shape the production, promotion and consumption of luxury goods and services. Joanne is also exploring the connections between luxury, prosperity and inequality.

Research interests

Joanne’s research interests are currently focused on knowledge, innovation and creativity, particularly in relation to the field of luxury. She is exploring how knowledge of luxury is acquired and what it means to know what luxury is or might be. In addition, Joanne is examining the role of innovation and creativity in the area of luxury and the connections between luxury, prosperity and inequality.

PhD supervision

Joanne welcomes enquiries from potential PhD students with interests in management issues related to the arts and cultural industries. She is particularly interested in proposals concerning the creative industries, the luxury sector, and the internationalisation of activities in these industries.

Joanne is currently supervising a number of PhD students on topics including luxury and the airport, luxury and the post-global condition, the experiential retail environment, and the management of diversity in the design sector.

Research projects

The Third Realm of Luxury: Connecting Real Places and Imaginary Spaces (Bloomsbury) co-edited with John Armitage.

The Oxford Handbook of Luxury Business (Oxford University Press) co-edited with Pierre-Yves Donzé and Véronique Pouillard

Technicities: Book series edited with John Armitage and Ryan Bishop for Edinburgh University Press.

Victoria and Albert Museum: Since 2011, Winchester School of Art has worked in partnership with the Victoria and Albert Museum, London, the world’s largest museum of decorative arts and design. Together with Leanne Wierzba, John Armitage and Jonathan Faiers, Joanne worked on the curation of the V&A’s.

‘What is Luxury?’ exhibition (25 April – 27 September 2015).

Research groups

Winchester Luxury Research Group

Affiliate research groups

Joanne is a member of the Winchester Centre for Global Futures in Art Design & Media, the Transforming Creativity Research Group, and the Knowledge and Learning Special Interest Group of British Academy of Management.

Joanne is Director of the Winchester Luxury Research Group. She is an editor of the academic journal Prometheus: Critical Studies in Innovation. Additionally, Joanne is an editorial advisory board member of the journal Critical Perspectives on International Business, which she co-founded with George Cairns in 2005 and co-edited for twelve years. Joanne serves on the editorial advisory boards of a number of other journals, including Luxury: History, Culture and Consumption and Management International. Joanne acts as a reviewer for a wide range of international journals and academic publishers.

Furthermore, Joanne edits the book series Technicities for Edinburgh University Press, together with John Armitage and Ryan Bishop.

Sort via:TypeorYear



Book Chapters

Joanne contributes to a number of MA degree programmes, including the MA in Luxury Brand Management and the MA Contemporary Curation. She also contributes to the PhD seminar series and supervises a number of PhD students.

Professor Joanne Roberts
Southampton Marine and Maritime Institute University of Southampton Southampton Boldrewood Innovation Campus Southampton SO16 7QF

Room Number: 63A/2029

Share this profile Share this on Facebook Share this on Twitter Share this on Weibo
Privacy Settings