Dr Yuanyuan Yin 

Associate Professor, Design Management, Pathway Leader for MA Design Management

Dr Yuanyuan Yin is Associate Professor, Design Management within Winchester School of Art at the University of Southampton.

Dr Yuanyuan Yin is an Associate Professor in Design at the Winchester School of Art, University of Southampton. She joined University of Southampton in 2009. Yuanyuan completed her PhD in Design Management and MA in Design Strategy & Innovation and from Brunel University, UK. She earlier obtained her B. Eng degree in Industrial Design in China. She is responsible for teaching in the key disciplines of design management, branding and design research. Her research has been concentrated on promoting business performance through developing design and brand strategies, understanding customers and users, supporting design collaboration, and improving innovation in product design. Yuanyuan has published 25+ academic papers in Design Managementt, registered two product design patterns with the UK Intellectual Property Office, and had several solo design exhibitions. She has received more than £556k grants income (£356k as the Principal Investigator and £200k as a Co-Investigator) from ESRC, British Council, Confucius Institute Headquarter and the University of Southampton.